EP 171 - Kasia Leyden - VP of Marketing for PayPal International - Taking That Burden Away from Them

In the context of PayPal launching the results of a 2021 survey of 210 online small and medium-sized businesses (SMBs) in Singapore, to learn about their experience and how they survived and thrived through the pandemic, Asia Tech Podcast had a super conversation with Kasia Leyden, the VP of Marketing for PayPal International.  Kasia covered a lot of ground and gave her insights on the results of this survey. We also discussed: Kasia being a true global citizen and how it has made her more resilient and empathetic Growing up all over the world was great 'training' for her current role The trend of digital transformation reaching SMBs in Singapore and around the region Not just in the B2C space but in the B2B space as well Social media and social selling as the focus and entry point for going online for SMBs The importance of 'brand' as a connection to customers Market expansion and cross-border trade How increased payment options build trust and enhance conversions Other titles we considered for this episode: A Very Specific Market-level Nuance The World Has Gone Online Meet the Customer Where They Are Is That Your Primary Channel? It’s Not Just about a Storefront Dynamic, Intimate and Connected A Beacon of Trust I Have an Instant Global Business Feeling Really Optimistic and Excited

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