Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

Send us feedback/questions via TextToday we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammSteven Bartlet turns down $100 MillionVideo VersionBrett Cooper on Blake LivelyChapters00:00 Introduction and Greetings00:41 Weather and Coffee Talk01:15 Sponsor Shoutouts02:56 TV Show Commercial Breaks04:01 Podcast Advertising Strategies07:42 Listener Questions and Feedback09:57 Ad Partnerships and Authenticity39:01 Spotify Music Copyright Issues43:22 Rebranding Your Podcast: Announcing Changes44:41 Importance of Consistent Communication47:02 SEO Strategies for Podcasting47:49 Generative AI and the Future of SEO48:51 Listener Engagement and Show Identity53:46 Challenges and Benefits of Podcasting 2.056:49 Monetization and Listener Support57:46 Technical Challenges in Podcasting01:03:56 The Future of Podcasting and Open Standards01:25:27 Wrapping Up and Community SupportFEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to CollegeGenerative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world. Check it out at aigoestocollege.com Podcast Hot Seat Black Friday DealNot happy with your downloads? Get some honest, constructive, feedback to get your show going in the right direction AND get a free month at the School of Podcasting (now through the end of the year). Take advantage of this black friday deal and get your podcast going in the right direction. Go to podcasthotseat.com Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

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