
Asking Good Questions with Edward Roske
Ex-Warner Bros Finance Exec Robert Dika Reveals How AI Will Transform Agricultural Harvesting Within Years
12 Mar 2025
In this forward-looking episode of "Asking Good Questions," host Edward Roske explores the technological revolution reshaping finance with Robert Dika, Chief Financial Officer of the Primex Group of Companies.As Primex undertakes a comprehensive ERP system selection to replace their highly customized Microsoft Navision platform, Robert shares invaluable insights on evaluating technology partners in the age of artificial intelligence. The conversation reveals how modern finance leaders are navigating the integration of AI capabilities into their ERP implementations, ensuring their systems remain future-proof while addressing industry-specific challenges.Robert provides a compelling perspective on automation's accelerating role in finance operations, particularly in response to the accounting talent shortage. He details how AI will transform routine accounting processes—from three-way matching purchase orders, invoices, and bills of lading to handling month-end reconciliations and journal entries—freeing finance professionals to focus on higher-value strategic activities.The discussion extends beyond the finance department to examine how robotics and automation are revolutionizing agricultural operations. Robert explains how Primex and other California agricultural enterprises are leveraging robotics for harvesting and field operations, helping them maintain global competitiveness despite regulatory and cost pressures.For finance leaders evaluating their technology roadmaps, Robert offers practical wisdom on:Selecting ERP systems that incorporate AI capabilities responsiblyBalancing automation opportunities with human oversightUsing technology to enhance productivity amid talent shortagesMaintaining accounting principles like conservatism in increasingly automated environmentsThis episode provides essential listening for finance professionals, technology decision-makers, and business leaders seeking to understand how ERP systems, AI, automation, and robotics are transforming financial management across traditional industries.TakeawaysAccountants must prioritize ethical considerations in their work.A passion for numbers can start from a young age.Technology has transformed the finance industry significantly.Career paths can be non-linear and filled with unexpected opportunities.Agriculture presents unique financial risks due to external factors.Tariffs can complicate the food industry landscape.CFOs must adapt to rapidly changing financial environments.AI is becoming essential in finance and accounting roles.Communication skills are vital for finance professionals.The accounting profession needs to attract more talent.Chapters00:00 The Role of Accountants in Business Ethics03:09 Journey into Accounting and Finance06:00 The Evolution of Technology in Finance08:49 Career Path: From Entertainment to Agriculture12:01 Managing Financial Risk in Agriculture15:13 The Impact of Tariffs on Agriculture18:02 CFO Insights: Navigating Financial Challenges20:49 The Future of AI in Finance23:57 Operational Efficiencies in Agribusiness27:09 Key Metrics for Success in Agriculture30:06 The Role of Communication in Finance32:55 AI's Role in Transforming Finance35:50 The Future of Work in Accounting39:02 Final Thoughts on the Accounting ProfessionThis episode of Asking Good Questions is brought to you by Caprus.Ai.Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.
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