On Negativity, Ambition, and Building a Serious Business (Tory Burch)

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Aspire with Emma Grede 1h 8m 2 speakers 8 chapters transcribed 4 months ago
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How did Tory Burch start her fashion brand?

Emma Grede 0:00
I am so excited to share my debut book with you all, Start With Yourself, which is available now. You might have seen the headlines. You might have seen the social. But this book is exactly what I intended, a conversation that will make you think. And it's a blueprint for anyone who wants success without the toxic positivity. Start With Yourself is about self-reliance. leadership because wherever I go, women ask me how I got to where I am. But what you really want to know is how you can get there. So I'm doing what I do best, sharing and never gatekeeping what's worked for me in the hope that you can borrow from a philosophy that has served me so well. The truth is I'm not an expert. I've just lived it.
Emma Grede 0:39
I've made the mistakes. I've had the failures and I've learned what actually works. It takes a lot. It takes the most.

What challenges did Tory face during her public divorce and lawsuit?

Emma Grede 0:46
And this book is for anyone who's tired of feeling like a passenger in their own life. It's about taking responsibility for your thinking, managing your emotions and getting clear on your ideas and then knowing your next step. It's about picking yourself up after failure, being accountable, but also forgiving yourself, pushing for wins and never, ever apologising for your ambition. It's also about challenging the rules that you've been told. There is no perfect time. Balance isn't the goal. Alignment is. And there's nothing wrong with you wanting more. I'm precisely sure that the reason I've been so successful is so I can share it with you. Start with yourself. My debut book is available now. Visit emagreed.com to purchase the book.
Emma Grede 1:29
Also available on Amazon, your favorite audio platforms, and all good bookshops.
Emma Grede 1:44
So today I'm speaking to Tory Burch, one of the founders that I admire the most. Tory Burch has built an incredible American luxury brand worth billions of dollars.

Why is ambition a complicated word for women according to Tory?

Emma Grede 1:54
What we're going to talk about today is how she built a billion-dollar brand from her apartment in New York, why ambition is still a dirty word for women, and why she decided to step down as CEO of her own company when so few women get to occupy that space. You will not want to miss this episode. And whatever you do, don't forget to like and subscribe. One of the things we've always cared about at Skims is that intimate shouldn't ask you to choose. You shouldn't have to pick between something that feels good and something that actually supports you. That compromise has existed in this category for way too long. Our fabric, Everyday Cotton, is the latest expression of that. We wanted to create something that feels as easy as your favorite broken in t-shirt, but it's still designed with real structure and intention.
Emma Grede 2:42
The cotton is soft and breathable in a way that you feel immediately, but it holds its shape. It moves with your body instead of working against it. If I had to pick a favorite, it's a triangle bra paired with the hipster. It's lightweight, it disappears under clothes, and there's just no adjusting halfway through the day. That's the standard. You put it on and forget about it because it's doing exactly what it should. We built skims around the idea that the pieces closest to your body deserve the most thought.

How did Tory maintain brand identity while scaling her business?

Emma Grede 3:11
Everyday cotton is the same philosophy in its simplest form. Shop Everyday Cotton and all of my favourite bras and underwear at skims.com. And after you place your order, be sure to let them know that we sent you. Select podcast in the survey and make sure you select our show in the drop down menu that follows. Tori Birch, welcome to Aspire. Oh, I'm so happy to be here. Thank you. When I think about you and what you've done, you've built one of America's most iconic fashion brands, which is so incredible. We're talking billions of dollars in sales, 400 stores around the world, which is so incredible. A true global brand. And I've been reading and researching so much about you. And I really want to take people back to the beginning and to understand exactly where you were when you decided to go and do that friends and family round, take a bet on yourself.
Emma Grede 4:06
It takes such an enormous amount of ambition.

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