We explore the future of storytellin, examining how technological advancements, particularly in interactive video and generative AI, are poised to revolutionise how we experience narratives. Discover how interactive video blends the narrative depth of film and TV with the engaging, player-driven elements of video games. Learn about the crucial role generative AI plays in making interactive video commercially viable by drastically reducing production costs and time. Explore real-world examples of companies like Luma AI and Runway who are creating groundbreaking AI tools for video generation and editing, paving the way for a new wave of interactive experiences. Journey into a future where companies like Atlabs aspire to become the "Interactive Pixar", crafting immersive storyworlds that blur the lines between games and film, powered by AI and driven by human creativity. Prepare to have your perception of storytelling transformed!

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