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Attributed - A podcast by Dreamdata

Boosting your Revenue with G2 Intent Data

01 May 2023

Description

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals.And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow.Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sharing best practice tips for using intent data in B2B go-to-market.She’ll cover:- Intro to intent data- Using the intent to align sales and marketing- Powering a full-funnel strategy- Measuring intent-driven programs- Using G2 Buyer IntentFollow Robin Izsak-Tseng on LinkedIn: https://www.linkedin.com/in/robinizsak/Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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