In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue. The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement. If you like this Australian Business Podcast episode on building a community around your brand, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today: The importance of community as humans generally and how this relates to business RyanAir’s customer research & strategy behind its successful social media campaigns RyanAir’s philosophy on content and how this built a community & changed consumer perception Red Bull’s history of investing heavily in guerrilla marketing and community building Various techniques and investments Red Bull has made to soft-sell & market themselves without heavily running ads Resources mentioned in this episode: Michael Corcoran interview Rask interview with Saint Jack founder Beth Wilson History of Red Bull; timeline How Red Bull makes Money Red Bull’s Instagram account RyanAir’s TikTok account Ask a question (select the Business podcast) ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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