Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing. VIDEO VERSION: https://www.youtube.com/watch?v=GG82R92_k0g Free marketing call with Zara: https://bit.ly/im-market Inflection accelerator: https://bit.ly/41QwO2a Topics covered in Episode Two of the Marketing Your Business Mini Series: 1. What is email marketing and why is it so effective? 2. Email marketing funnels and how they work 3. Best practices for crafting email marketing content 4. Essential tools for email marketing 5. How to maintain a healthy email list 6. 2 effective email marketing tactics everyone can employ 7. Email marketing mistakes - avoid these 8. Zara's favourite email marketing tools ~~ Resources you'll love ~~ Invest with Owen: https://bit.ly/R-invest Mortgage Broking: https://bit.ly/broke-rask Financial Planning: https://bit.ly/R-plan Property Coaching: https://bit.ly/R-P-coach 100-point property checklist (PDF): https://bit.ly/prop-check Accounting with Grey Space: http://bit.ly/3DG5lWS Business Coaching: https://bit.ly/o-coach Ask a question: https://bit.ly/3QtiY00 DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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