Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing. VIDEO VERSION: https://www.youtube.com/watch?v=aijFOcUwacI Free marketing call with Zara: https://bit.ly/im-market Inflection accelerator: https://bit.ly/41QwO2a Topics covered in SEO and Social Media marketing: What is SEO? Three main areas of SEO Could you explain the role of SEO in content marketing? What is content marketing? SEM 3 must-know tips for SEO The key components of an effective social media marketing strategy? Choosing a social media platforms to focus on What are some emerging types of marketing that businesses should consider? Why SMS is growing How businesses can use social media for customer service and engagement How does influencer marketing fit into a social media strategy? How important is video content in social media marketing? What tools do you recommend for managing social media marketing? ~~ Resources you'll love ~~ Invest with Owen: https://bit.ly/R-invest Mortgage Broking: https://bit.ly/broke-rask Financial Planning: https://bit.ly/R-plan Property Coaching: https://bit.ly/R-P-coach 100-point property checklist (PDF): https://bit.ly/prop-check Accounting with Grey Space: http://bit.ly/3DG5lWS Business Coaching: https://bit.ly/o-coach Ask a question: https://bit.ly/3QtiY00 DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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