Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Episodes
Part 2: Write Copy That Converts Prospects to Clients, With Eman Ismail, Founder of Inkhouse
28 Feb 2022
Contributed by Lukas
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to fo...
5 Underused Ways of Winning New Business
14 Feb 2022
Contributed by Lukas
When you do get some time to dedicate to getting the attention of prospective clients it can be hard to think beyond what you’ve done before. It can...
Part 1: Write Copy That Converts Prospects to Clients, with Eman Ismail, Founder of Inkhouse
17 Jan 2022
Contributed by Lukas
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to fo...
Could You Be Doing This For £0?
03 Jan 2022
Contributed by Lukas
When you’re ambitious but small it can be tempting to spend money ‘investing’ in marketing tech and sales tools that will help you achieve your ...
Part 2: Navigate Your Agency Growth Pains Faster, with Deborah Dawton, Chief Executive at the Design Business Association
20 Dec 2021
Contributed by Lukas
Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate ...
Catching the Judges Eye and Budget at DEA
06 Dec 2021
Contributed by Lukas
How would you like to get your work in front of these decision-makers? Well, you can. All at the same time.I’m going to tell you why DEA is not lik...
Part 1: Navigate Your Agency Growth Pains Faster, with Deborah Dawton, Chief Executive at the Design Business Association
15 Nov 2021
Contributed by Lukas
Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate ...
Lorraine Ball, Former Agency Owner and Founder of the Digital Toolbox Community
24 Oct 2021
Contributed by Lukas
Lorraine Ball, former agency owner and founder of the Digital Toolbox Community talks to Charlotte about converting curious prospective clients.Listen...
Time-Saving Marketing Tactics
13 Sep 2021
Contributed by Lukas
All too often when we do dedicate time to marketing, it’s an uphill battle because we do it so infrequently. If only someone would tell us what to ...
What a Good Target Client Looks Like
29 Aug 2021
Contributed by Lukas
Often, new business planning is done on the fly, with little consideration about how compatible the prospect is with your business. I’m often asked...
What Your Agency's Accounts Can Tell You About Which Clients To Win
01 Aug 2021
Contributed by Lukas
Rob te Braake, Founder at InsightMatters, talks to Charlotte about what an agency needs to know about their finances to set goals and become more prof...
Should Your Agency Be On Instagram?
26 Jul 2021
Contributed by Lukas
It sounds obvious for a design agency to be using Instagram as part of their marketing mix. But I see so many agencies wasting so much time on Instagr...
Finding and Thriving in Your First Agency Role, with Ryan Shaw, Executive Creative Director at Landor & Fitch
13 Jul 2021
Contributed by Lukas
Ryan Shaw, Executive Creative Director at Landor & Fitch talks to Charlotte about his top tips to post-pandemic design grads.Listen into this epis...
Jason Gibb, Co-Founder of Bread & Jam
05 Jul 2021
Contributed by Lukas
Jason Gibb, co-founder of Bread & Jam talks to Charlotte about what a food & drink brand thinks they need at each stage of growth, why so many...
Seven Ways To Get Cold Email Cut Through
23 May 2021
Contributed by Lukas
There are six key hygiene factors that are often overlooked in cold email that really can make the difference between catching your dream client'...
Ben Vear, Commercial Director at Minor Figures
02 May 2021
Contributed by Lukas
Ben Vear, Commercial Director at Minor Figures talks to Charlotte about ambiguous creative assets, rapid global scaling, being a carbon neutral brand ...
Business Books Most Recommended To Me
19 Apr 2021
Contributed by Lukas
I used to be a part of the wonderful Rebel Book Club until my daughter came along and eradicated all reading time. Now she’s a little older, I find...
Steven Novick, Founder At Farmstand, on the Real Priorities When Founding A Food-Tech Business
28 Mar 2021
Contributed by Lukas
As founder at Farmstand, Steven Novick is developing the future of food-tech business. Farmstand promises to deliver healthy, convenient, affordabl...
6 Items Under £175 Total to Keep Your Power on New Biz Calls at Home
15 Mar 2021
Contributed by Lukas
2020 taught us a lot about working from home, but for many of the businesses I work with, the spare room has been their home office for longer than Co...
How to Move to Mexico Whilst Growing a Thriving UK Agency, with Tom Hardy of Manifesto Studios
01 Mar 2021
Contributed by Lukas
Today I'm delighted to be joined by Tom Hardy, founder and creative director at Manifesto Studios. 9 years young , Manifesto is a self-described ...
My Exact Home Office Set Up at Kaffeen
15 Feb 2021
Contributed by Lukas
By this stage, you’ll have seen a hundred or more tips of working, hiring and office partying from home. I know I’ve seen more than my fair share ...
Effortless Ways to See Your Prospects’ Buying Signals
08 Feb 2021
Contributed by Lukas
There’s nothing more disheartening for you or annoying for the prospect, than an ill-timed or irrelevant new business approach.Unless you have somet...
Paddy Willis of Mission Ventures on Working with Challenger Food and Drink Brands
03 Feb 2021
Contributed by Lukas
Today I'm delighted to be joined by Paddy Willis, CEO and co-founder of Mission Ventures, the UK’s leading independent operator of food & d...
How to Work With Tech Start Ups, with Natasha Lytton, Head of Brand at Seedcamp
03 Dec 2020
Contributed by Lukas
As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and...
Winning Speaking Slots For Your Agency with Mark St Andrew
24 Nov 2020
Contributed by Lukas
Mark St Andrew is an Event programmer and Creative PR and communications leader with more than 20 years experience. I met Mark when he was Head of Com...
How to Approach Clients with Anna Corbett of Organix
24 Nov 2020
Contributed by Lukas
Currently looking after portfolio at Organix Brands, Anna has worked across household names including Twinings, Ovaltine, Billington’s sugar, Allins...
How to Codify and Delegate the Parts of Your Job That You Dislike with Nathan Hirsch
24 Nov 2020
Contributed by Lukas
Maybe you read the 4 Hour Work Week and thought the concept of working less and earning more was a mythical paradise that wasn’t applicable to you. ...
A Little Used, Very Powerful Way to Make Cold Connections
24 Nov 2020
Contributed by Lukas
Could snail mail be the missing link in your marketing strategy? I’m joined by Lee Callender, Owner at Scribble Mail, to find out more about snail m...
Capturing Images That Catch Your Prospect's Eye and Budget
24 Nov 2020
Contributed by Lukas
One of the things I find most frustrating about working with smaller sized design agencies is that they can't stand still long enough to shout ab...
What If You Didn’t Tell Anyone Where You Were Based?
24 Nov 2020
Contributed by Lukas
The past few months have made all of us rethink work location. Whether you’re thinking of scrapping the studio, desperate to get back or want to boo...
Kaffeen Annual Design Agency Marketing & New Business Survey, part 2
24 Nov 2020
Contributed by Lukas
If you’ve listened to part one, you’ll know that back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down...
Kaffeen Annual Design Agency Marketing & New Business Survey, part 1
24 Nov 2020
Contributed by Lukas
Back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down (and in some cases, out) of the country for the Kaff...