Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Episodes
Designing for Outliers: How Otherness Wins Category-Resistant Clients
15 Dec 2025
Contributed by Lukas
In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency own...
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection
08 Dec 2025
Contributed by Lukas
Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human ConnectionIn this episode, award-winning London illustrator and educa...
Zayna Rose on Authentic Visibility for Business Growth
01 Dec 2025
Contributed by Lukas
In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shar...
How Creative Agencies Can Thrive Without Playing by the Old Rules with Young Hero’s Roberto Max Salas
24 Nov 2025
Contributed by Lukas
In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble,...
Designing Profitable Creative Business Without Burnout, with Jessica Abel
17 Nov 2025
Contributed by Lukas
In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their ...
From Post to Pipeline: Content to Clients
10 Sep 2025
Contributed by Lukas
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely tra...
The Referral Trap That Keeps Service Providers Stuck
10 Sep 2025
Contributed by Lukas
In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to...
Consistency Beats Perfection: The Patagonia Lesson on Marketing
05 Sep 2025
Contributed by Lukas
In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in market...
Behind the Scenes with Charlotte: A Candid Podcast Chat
28 Jul 2025
Contributed by Lukas
🎯 This email is part of Kaffeen’s Reignite Reset series.Get instant access to the full Reignite system → kaffeen.co/reignite
From Outsider to Authority: How to Attract Dream Clients Without Losing Yourself
19 Jun 2025
Contributed by Lukas
Do you feel like you’re constantly “pedalling with one foot”—putting in the work, creating beautiful content, and building a talented team, bu...
What a High-Converting LinkedIn Profile Actually Looks Like
04 Jun 2025
Contributed by Lukas
👀 Get your LinkedIn Profile Power-Up:A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your Linke...
Keeping Your Sales Pipeline Healthy with Phoebe Dodds
18 May 2025
Contributed by Lukas
In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey ...
What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy
12 May 2025
Contributed by Lukas
🎯 This email is part of Kaffeen’s Reignite Reset series.Get instant access to the full Reignite system → kaffeen.co/reignite
Why This Works When Other Strategies Don’t
05 May 2025
Contributed by Lukas
Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlo...
Automation Isn’t Evil (It’s Just Misused)
28 Apr 2025
Contributed by Lukas
Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how...
The Real Cost of Not Doing Lead Gen
21 Apr 2025
Contributed by Lukas
It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake...
You’re Not Behind — You’re Just Ready Now
14 Apr 2025
Contributed by Lukas
If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and ex...
Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation
30 Mar 2025
Contributed by Lukas
In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. J...
Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️
24 Mar 2025
Contributed by Lukas
I’ve got something a little different for you this week! 🎧I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant ...
Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills
17 Mar 2025
Contributed by Lukas
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With ove...
The Hidden LinkedIn Goldmine You’re Ignoring
10 Mar 2025
Contributed by Lukas
Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for co...
Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling
26 Feb 2025
Contributed by Lukas
In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a l...
The 30-Minute Marketing Ritual: Effortless Content Creation
02 Dec 2024
Contributed by Lukas
Episode Summary:In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minu...
3 Simple Ways to Get Leads from LinkedIn Without Content or Ads
15 Nov 2024
Contributed by Lukas
Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to tra...
From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith
14 Nov 2024
Contributed by Lukas
In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. ...
Leverage the Competition: Use Your Competitors’ Networks to Win Clients
08 Nov 2024
Contributed by Lukas
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-g...
How to Expand Your Market with LinkedIn’s Geographical Filters
06 Nov 2024
Contributed by Lukas
In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powe...
Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail
04 Nov 2024
Contributed by Lukas
In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co....
Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads
07 Oct 2024
Contributed by Lukas
🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or AdsIn this episode, we explore how to leverage LinkedIn Sales Navig...
What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency?
03 Oct 2024
Contributed by Lukas
In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the lands...
Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios
23 Sep 2024
Contributed by Lukas
We're thrilled to bring you one another of our most loved episodes!Joined by Tom Hardy, the founder and creative director at Manifesto Studios. M...
Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association
16 Sep 2024
Contributed by Lukas
Welcome to part 2 of one of my most loved episodes to record to date.Tune in to hear Deborah Dawton and I discuss how design business leaders can brid...
Greatest Hits: Jason Gibb, Co-Founder Of Bread & Jam
09 Sep 2024
Contributed by Lukas
A top-rated episode from 2021 that I still get messages about from listeners to this day!Jason Gibb, the co-founder of Bread & Jam and I discuss w...
Greatest Hits: Part 1: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association
02 Sep 2024
Contributed by Lukas
I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Esp...
Greatest Hits: Ben Vear, Commercial Director At Minor Figures
19 Aug 2024
Contributed by Lukas
We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast.In this episode, Ben Vear, Commercial Director at Minor ...
Meet Bob
16 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
JFDI
14 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
Am I Going To Learn Anything New?
13 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
How This Design Studio Got A 1600% ROI
12 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
Are You Among the 80% of Agencies with Under £5K for New Business?
11 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
What Your Peers Are Thinking Right Now
09 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
Living In Fear Of Referrals Drying Up
08 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
Win Clients Consistently Summer Sale Is Here 🥳
08 Aug 2024
Contributed by Lukas
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 🎯 This email...
Greatest Hits: How To Approach Clients With Anna Corbett Of Organix
05 Aug 2024
Contributed by Lukas
This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.Currently overseei...
Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp
29 Jul 2024
Contributed by Lukas
Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.This is...
Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven
22 Jul 2024
Contributed by Lukas
In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.Hunter is a former business journalist who create...
Reducing Pressure on New Business
16 Jul 2024
Contributed by Lukas
In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that...
The LinkedIn Code for Creative Agencies
10 Jul 2024
Contributed by Lukas
In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead gen...
Avoid Niching Yourself Into A Corner
24 Jun 2024
Contributed by Lukas
In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively ...
What Actually Goes into A Bespoke New Business Strategy
18 Jun 2024
Contributed by Lukas
In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketin...
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
03 Jun 2024
Contributed by Lukas
In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strateg...
How To Stay Memorable As A Creative
27 May 2024
Contributed by Lukas
In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important t...
The Secret Currency of Successful Creatives
21 May 2024
Contributed by Lukas
In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ...
The Most Important Assets to Position Your Agency’s Unique Differentiator
13 May 2024
Contributed by Lukas
In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and le...
Your Agency’s Most Brilliant Why
06 May 2024
Contributed by Lukas
In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why yo...
Make Your Agency The Best Solution
24 Apr 2024
Contributed by Lukas
In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potentia...
Why Your Agency Needs A Personality
21 Apr 2024
Contributed by Lukas
I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common ...
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
15 Apr 2024
Contributed by Lukas
Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights ...
Positioning Your Agency to Stand Out Based on Your Archetype
08 Apr 2024
Contributed by Lukas
In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and l...
Mastering Automation For Your Agency Archetype
01 Apr 2024
Contributed by Lukas
In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (...
Marketing Solutions Based On Your Agency Archetype
24 Mar 2024
Contributed by Lukas
In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collabora...
Do You Know Your Agency Archetype?
18 Mar 2024
Contributed by Lukas
In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and ...
Paul Jenkins On Transitions And Finding A Calling
08 Jan 2024
Contributed by Lukas
In this episode of the Kaffeen Espresso podcast, host Charlotte Ellis Maldari interviews Paul Jenkins, founder and CEO of League Leaders. Paul shares ...
Reflections From The First Lead Flow Sprint Cohort
04 Jan 2024
Contributed by Lukas
In this episode, I share insights from the first cohort of Lead Flow Sprint, a program designed to help creative agencies automate lead generation and...
Overcoming Marketing Overwhelm: Streamlining Strategies For Growth
02 Jan 2024
Contributed by Lukas
In this episode, I discuss streamlining the lead generation process for design agencies. I encourage agencies to focus on their unique market position...
Crafting Your Agency’s Compelling Narrative: The Power Of Storytelling
29 Dec 2023
Contributed by Lukas
In this episode, I’m joined by copywriting coach Sarah Lucille to discuss how storytelling can drive client engagement and differentiate marketing e...
Shattering 3 Common Myths: The Realities of Agency Growth
21 Dec 2023
Contributed by Lukas
In this episode, I debunk three widely held misconceptions about agency growth and redefine what growth means to each business. 🎯 This email is p...
How To Break The Feast Or Famine Cycle For Creative Agencies
14 Dec 2023
Contributed by Lukas
In this episode, I discuss the challenge of fluctuating workloads for creative agencies, commonly known as the 'feast or famine' cycle. I hi...
Agency Growth: Do You Need a Team or a Strategy?
09 Dec 2023
Contributed by Lukas
In this episode, I explore the common misconceptions about agency size, validity, and success. I highlight the advantages of different agency sizes, i...
The Art of Lean Marketing: Doing More with Less
02 Dec 2023
Contributed by Lukas
In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and thei...
Are you Using LinkedIn To Its Full Potential For Agency Growth?
26 Nov 2023
Contributed by Lukas
In this episode, I discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes bui...
AI And Your Agency: What Are You Afraid Of?
20 Nov 2023
Contributed by Lukas
In this episode of Kaffeen Espresso, I discuss the role of AI and automation in agency marketing and address the fears and resistance that many agenci...
Redefining How to Scale a Creative Agency
05 Nov 2023
Contributed by Lukas
In this episode, I discuss the frustrations of traditional lead generation strategies and propose the alternative use of lean strategies to achieve su...
Thomas Herman on the Importance of Customer Feedback and Client Outcomes
16 Oct 2023
Contributed by Lukas
I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challe...
3 Ways Your Agency Can Put LinkedIn Automation To Use
24 Jul 2023
Contributed by Lukas
In this episode of Espresso, I discuss three ways that LinkedIn automation can be used to benefit agencies beyond finding leads, including finding new...
My 5 Favourite Tools For Speeding Up and Automating My Work
10 Jul 2023
Contributed by Lukas
As a business owner, time is one of the most valuable resources. That's why I'm excited to share with you my top five automations that will ...
The 6 Apprehensions I Hear From Creative Agency Owners and How to Get Over Them
27 Jun 2023
Contributed by Lukas
When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you?...
Are You Using These LinkedIn Hacks?
06 Feb 2023
Contributed by Lukas
Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Googl...
Do You Know How To Choose A Target Client?
23 Jan 2023
Contributed by Lukas
When I'm working with clients, especially on a one to one basis, I encouraged them to choose four industries per year to target -one in each qu...
Suncream And Golf
09 Jan 2023
Contributed by Lukas
My golf career ended abruptly this morning, when after applying sun protection oil, the club slipped out of my hands, hurtling like a demented boomera...
Your New Business Homework For This Week
26 Dec 2022
Contributed by Lukas
Today's email is a little different: I'm giving you a new business task for this week.I want you to do is listen to through this very short ...
The Money Is In The ROI
26 Dec 2022
Contributed by Lukas
ROI is the key to the best project wins. I see it time and time again: proof of the effectiveness of your work is the most powerful thing you have con...
Want To Grow, But Feeling Overstretched? This is the Podcast Episode for You.
19 Dec 2022
Contributed by Lukas
Sandra Booker talks with Charlotte about how to strategise for growth when you're feeling overworked, overwhelmed and multi-hatted. Sound familia...
Pain Free Publicity: Getting Your Launch Noticed
12 Dec 2022
Contributed by Lukas
Love it or hate it, a big part of getting your agency known and remembered when the dream client is picking their next agency is being featured in the...
Business Book List Part 3
28 Nov 2022
Contributed by Lukas
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz https://amzn.to/34TaPvn There is no denying the buisness ...
Which Agencies Should Launch a Lead Generation Strategy ASAP (and Who Should Save Their £££)
21 Nov 2022
Contributed by Lukas
"I'm struggling to get clients... maybe I should hire a new business agency"I kid you not:I hear some version of this from 50% of the p...
Is This the Missing Link in Your Marketing?
07 Nov 2022
Contributed by Lukas
Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you.List...
The 5 New Business Mistakes Most Ambitious Design Agencies Make
16 Oct 2022
Contributed by Lukas
January resolutions don't begin and end at the (home) gym. But all too often agency ambitions for a shiny new year also fail to make it past the ...
How To Hire Your First Marketing Employee
02 Oct 2022
Contributed by Lukas
For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you...
8 Selfish Reasons to Send the Elevator Down
18 Sep 2022
Contributed by Lukas
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holidayhttps://amzn.to/3dx1SM3It maybe fairly ...
The Irony of Pricing Higher Than is Comfortable
04 Sep 2022
Contributed by Lukas
If you feel you're undercharging, you're in company. Industry-wide, designers are often hung up on charging for time because of the decades ...
When Big Isn't Best
21 Aug 2022
Contributed by Lukas
Often within the agency space, there’s a perception that big is more important than efficiency and profitability. I disagree, so here are a few thin...
How To Get Data When Your Client Won’t Cooperate
08 Aug 2022
Contributed by Lukas
Even with the most notice you could possibly give a client, that you want to enter their project for an award, invariably there are always those times...
How To Win New Business When You Can't Show Your Client Work
17 Jul 2022
Contributed by Lukas
I just wanted to scribble/record this straight after a call with one of my coaching clients to address an issue that’s come up for me a couple of ti...
How To Generate Content Ideas That Your Prospects Want To Read
04 Jul 2022
Contributed by Lukas
When you're staring at a blank page it can be really hard to summon up interesting and relevant topics that you have something constructive to co...
How To Grow Your Client Leads Effectively, Beyond Referrals and Organic New Business, with Dan Englander of Sales Schema
26 Jun 2022
Contributed by Lukas
Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' refe...
1 Quick Task To Avoid Award Season Pain
06 Jun 2022
Contributed by Lukas
One easy way to get ahead of awards season is to start making folders for each possible entry on your server, where you can dump anything that might h...
6 Points Any Agency Marketing Plan Should Cover
08 May 2022
Contributed by Lukas
If you’re starting from scratch it’s not always clear what should be in your agency’s marketing plan. If you consider these 6 linchpins you’ll...
Five Things You Can Do in 5 Minutes to Improve Your Agency's Visibility
11 Apr 2022
Contributed by Lukas
Sometimes it's hard to know where to start when you want to raise the profile of your agency. Take 25 mins out of the day to make 5 giant leaps i...
Marketing Made Easy With This 5 Step Post-Project Routine
14 Mar 2022
Contributed by Lukas
In design terms, when a project ends, the files get squirrelled away on the server, team drinks happen, relief is palpable. But in marketing terms, th...