Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:Susan’s experience helps to launch the TIVO brand in the ’90sHow Susan moved from Silicon Valley to become one of the first employees of Control4 energy divisionBranding tips Susan recommends every dealer followThe importance of selling experience over technologyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164SHOW NOTESIndustry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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