Join us as Mike Rowe, Director of Business Development Electronics & Mechatronics at Autoliv, dives into the future of automotive safety systems in our latest episode of "Reimagine Mobility." Discover how technologies like smart airbags, electric seat belts, and advanced driver-assistance systems are transforming passenger safety. Learn about the challenges and opportunities in integrating these technologies into autonomous vehicles and what the future holds for road safety. Mike Rowe is Director of Business Development Electronics & Mechatronics at Autoliv, working to improve safety throughout the advancement of autonomous driving functionality. This work includes the electrification of seat belts and steering wheels, as well as other advanced development areas in sensing and wireless applications. Mike’s development philosophy is centered around utilizing a systems engineering approach to define functional requirements as early as possible to realize launch quality and cost efficiencies. Mike’s background includes 25 years of electronics development, launch, and production management in the automotive industry in technical and leadership roles. Mike holds a BSEE degree from Kettering University and an MSEM degree from Oakland University. Mike is an active member of various Alliance For Automotive Innovation committees, the MIT Advanced Vehicle Technology Consortium, MEMA, the Automotive Safety Council, and leads a global research team focused on HMI and occupant sensing for automated driving. Autoliv’s mission is to provide world class, life-saving solutions for mobility and society. In 70 years Autoliv has grown from a single bright mind thinking about automotive safety to a global restraints company saving 35,000 lives a year. Autoliv’s focus on safety and innovation will help address the rapid changes in mobility while protecting the lives of pedestrians, commercial drivers, and occupants of modern and autonomous vehicles. www.autoliv.comhttps://www.autoliv.com/safety-solutionshttps://www.autoliv.com/innovationhttps://www.linkedin.com/in/michael-rowe-sr/If you would like to be a guest on the show contact: [email protected]

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