Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners

Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.Topics Include:What percentage of companies are developing Gen AI features for customersProjected returns on Gen AI investmentArticulating the value is 1st step in building pricing and monetization strategyAlmost half of VC funding in last 5 quarters were for AI solutionsGetting through the hype cycle and trough of disillusionmentEducation, Marketing, Food industry examples of companies clarifying value of generative AI to customersHaving strong data sets for identifying trendsPricing tenets for generative AIIndirect monetization – more usage, faster, greater productivity, etcStandalone Generative AI software with bespoke pricingAbility to scale pricing per customer usageSubscription selling for generative AI softwareChoosing pricing model for generative AI solutionsSummaries and session wrap up

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