Massimo Ghislandi from AWS interviews Frank Contrepois, Chief Innovation Officer of Strategic Blue and Dvir Mizrahi, Head of FinOps for WIX sharing perspectives and best practices for FinOps, implementation, challenges and future FinOps trends for software companies.Topics Include:FinOps is a new approach to managing cloud finances, bridging the gap between finance, engineering, and business stakeholdersThe implementation of FinOps can take a top-down or bottom-up approach, requiring collaboration and a common language across teamsShifting the conversation from "costs" to "investment" and "efficiency" has been an effective strategy for driving cultural changeFocusing on automation, governance, remediation, and anomaly detection can have a greater impact than just cost observabilityEducating finance teams on technical cloud concepts and vice versa is crucial for building trust and alignmentThe future of FinOps may involve expanding beyond just cloud to encompass all IT assets and aligning with a company's overall values and business objectivesPotential changes in legislation or accounting practices related to cloud could drastically impact the FinOps landscapeParticipants:Frank Contrepois – Chief Innovation Officer, Strategic BlueDvir Mizrahi – Head of Financial Engineering (FinOps), WIXMassimo Ghislandi – ISV Marketing Leader, EMEA, AWS

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