AWS's Miguel Álava and BoardWave's Phill Robinson explore how European software companies can overcome market fragmentation, leverage cloud and generative AI, and adopt global strategies to scale competitively.Topics Include:Introduction of Miguel Álava and Phill RobinsonOverview of BoardWave's mission and communityChallenges for European software companies in scaling globallyComparison of US and European software market dynamicsCloud adoption benefits for European software scalabilityModern licensing models to centralize operations in EuropeImpact of fragmented European markets on growthCOVID-19's effect on sales strategies and efficiencySelling enterprise software across Europe via cloud toolsRole of centralized marketing in global competitivenessAdvantages of targeting the US before EMEA expansionBoardWave's "Voyager" model for scaling internationallyImportance of solving universal versus local market problemsUsing cloud infrastructure to penetrate diverse marketsGenerative AI's role in product innovation and scalingGenerative AI's transformational impact on global software industryEuropean software companies' opportunity to lead in AIBuilding a collaborative European ecosystem for innovationLessons from Silicon Valley's collaborative success modelBoardWave's mentoring programs for European software CEOsAWS's support for cloud adoption and business scalingThe evolving role of Chief Product Officers (CPOs)AI's potential to enhance cross-market product functionalityStrategic next steps for scaling European software businessesVision for Europe as a software superpower by 2034Participants:Phill Robinson – Founder, BoardwaveMiguel Alava – EMEA ISV General Manager, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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