Ep181: AWS Agentic AI Marketplace as your Growth Multiplier with Atlassian and Netskope

Matt Yanchyshyn, AWS Marketplace and Partner Services VP, reveals how AI agents are transforming enterprises worldwide while Atlassian and Netskope leaders share strategies for scaling up Agentic AI marketplace deals.Topics Include:Matt Yanchyshyn of AWS opens with massive shift to multi-agent production systemsEnterprise software seeing huge AI adoption: 33% will include AI by year endAutomated agents now handle Matt's daily workflow, prioritizing emails and messages autonomouslyReal business transformation across financial reporting, demand forecasting, and automated incident managementAWS Marketplace team productivity up 31%, deploying software 27% faster with agentsNew agent mode for Marketplace uses autonomous data collection improving customer experiencesSuccess requires proper data governance with fine-grained access controls for safe operationsQ Developer and Qiro CLI integrate seamlessly into developer workflows without disruptionAWS maintains 400+ MCP servers, shared spec farms enabling teams to collaborate effectivelyEmbedded experts and principal engineers spread agent knowledge and measure productivity closelyAndy Horwitz notes security leads Marketplace growth, primarily through private offer expansionNetskope's new DSPM product addresses AI data security, driving strong customer adoption momentumEnterprise customers now ask if vendors are AWS badged, deals 41-58% largerAndy advises ISVs: prepare sales teams thoroughly, focus co-sell, secure executive buy-inBill Hustad emphasizes distinct marketplace strategy, seller training, and ruthless operational tracking for successParticipants:Bill Hustad - Global Head of Channel and GTM Ecosystems, AtlassianAndy Horwitz – SVP, Global Partner Ecosystems, NetskopeMatt Yanchyshyn – VP, AWS Marketplace & Partner Services, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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