Culture Cultivation: Crafting Company Values From the Top Down

Crafting a positive company culture is not something that just happens overnight.If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?It’s time to take care of planning your company’s culture playbook.And it starts from the top down.That’s why we’re thrilled to be joined by Gaby Grinberg, CEO (Chief Experience Officer) of Proofpoint Marketing. After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same.In this episode, we delve into the essentials of a healthy B2B culture.Join us as we discuss:[11:34] Proofpoint’s culture guidebook[17:19] When life throws you a curveball[33:05] Protecting your company culture from a-holesCheck out these resources we mentioned during the podcast:Proofpoint’s 5-step hiring processThe Proofpoint culture guide bookHelp your B2B career take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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