B2B Business Class
Episodes
The Subscription Revolution: Why Renting Custom Software Beats Buying
18 Nov 2025
Contributed by Lukas
Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if re...
How to Co-create Culture: Why the Best Companies Listen at Every Level
28 Oct 2025
Contributed by Lukas
Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leade...
The First Red Flags of a Broken Sales Pipeline
23 Sep 2025
Contributed by Lukas
In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a...
Long Sales Cycles: How to Build Marketing That Lasts
22 Jul 2025
Contributed by Lukas
Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Wi...
Leader Mentality: Stress Management That Will Help You Lead with Clarity
24 Jun 2025
Contributed by Lukas
A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman, Founder of Limitless Flow...
B2B Content That Works: Kevin Turner’s LinkedIn Playbook
10 Jun 2025
Contributed by Lukas
In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just ...
Beyond ChatGPT: Building a Soulful Business AI Strategy
06 May 2025
Contributed by Lukas
In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Z...
Remote Teams: What to Watch for When Outsourcing
01 Apr 2025
Contributed by Lukas
Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organiz...
Betting on Yourself: Navigating the Leap from Sales Leader to Business Owner
18 Mar 2025
Contributed by Lukas
What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In t...
Break Free from LinkedIn’s Algorithm: A Networking Game-Changer
04 Mar 2025
Contributed by Lukas
LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to...
Inspire Your Teams: Dream Management for Business Growth
12 Nov 2024
Contributed by Lukas
In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers....
Strategic Partnerships: Elevate Your Customer Ecosystems
06 Aug 2024
Contributed by Lukas
In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex em...
How to Productize Your Services as a B2B Agency
07 May 2024
Contributed by Lukas
In this episode, we’re talking with Max Traylor with Max Traylor LLC.He’s the “consultant’s consultant,” and he’s here to drop some wisdom...
How the SaaS Bros Killed Sales: Destroying the Myth of the Silver Bullet
16 Apr 2024
Contributed by Lukas
AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. To...
Customer Experience: Engagement Maintenance in a Multi-Screen World
02 Apr 2024
Contributed by Lukas
How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to...
Breaking the Digital Barrier: Human Connections in B2B Business
26 Mar 2024
Contributed by Lukas
We’re unblurring the Zoom background on this week's episode of B2B business class. In a digital-first environment, how can you get the most engag...
Culture Cultivation: Crafting Company Values From the Top Down
05 Mar 2024
Contributed by Lukas
Crafting a positive company culture is not something that just happens overnight.If you take away money and you’re left scratching your head to defi...
Leveraging LinkedIn for Successful B2B Marketing
12 Dec 2023
Contributed by Lukas
If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social m...
The Power of Storytelling in B2B Marketing
05 Dec 2023
Contributed by Lukas
Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid foc...
Niching Down for Greater Success in B2B Marketing
24 Oct 2023
Contributed by Lukas
Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down a...
Why You Need to Run From Marketing Agencies That Promise You Everything
17 Oct 2023
Contributed by Lukas
“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel a...
Why Relationships Are B2B Marketing’s Most Valuable Commodity
10 Oct 2023
Contributed by Lukas
B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but...
Worry About Creating Value First: Why Trust Is the Greatest Money Printer
03 Oct 2023
Contributed by Lukas
This episode was not brought to you by ChatGPT. Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay, CEO of...
Teaser - B2B Business Class
16 May 2023
Contributed by Lukas
Coming this Summer. Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career.Hosted by Aush...