How to Productize Your Services as a B2B Agency

In this episode, we’re talking with Max Traylor with Max Traylor LLC.He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.Join us as we discuss:[8:46] Why giving away the plan is the wrong thing to do [17:46] Why holding back from your client is good [24:42] Being intentional with your sales pipeline [36:06] PLUS — the unexpected power of beerCheck out these resources we mentioned during the podcast:Full PDF of Max Traylor’s ‘Agency Survival Guide’Max Traylor’s ‘The Consultant Survival Guide’ Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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