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B2B Business Class

The Subscription Revolution: Why Renting Custom Software Beats Buying

18 Nov 2025

Description

Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts.Join us as we discuss:[6:44] Identifying the need before trying to solve it and commander’s intent[12:55] Tips for addressing change management when new pain points arise[17:29] Custom QOL software and why you should audit before automating To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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