B2B Business Class
How the SaaS Bros Killed Sales: Destroying the Myth of the Silver Bullet
16 Apr 2024
AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen, President and CEO of Propel Growth. She’s here to tell us about sales tactics that work — and those that don’t. Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. In this episode, we explore the human side of sales. Join us as we discuss: If the SaaS Bros kill sales [8:22]Why plug-and-play tactics don’t work [16:18]What DOES work in sales [22:30]Check out these resources we mentioned during the podcast:LavenderOutreachGongHelp your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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