B2B Content That Works: Kevin Turner’s LinkedIn Playbook

In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine.Join us as we discuss:[6:44] The Uberfication of social media platforms and digital relationships[14:37] LinkedIn’s constant evolution and debunking update rollout myths[31:28] How the algorithm pushes preferred content and the rise of video Check out these resources we mentioned during the podcast:LinkedIn Sales NavigatorTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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