B2B Growth

Stop forcing your creatives to be productive all the time

23 May 2023

Contributed by Lukas

Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the pr...

This Oatly campaign will make you pee your pants

18 May 2023

Contributed by Lukas

On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly.L...

The 90-minute meeting you should do once a quarter

16 May 2023

Contributed by Lukas

If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting...

The 1st Touch Model in Google Analytics is DEAD

11 May 2023

Contributed by Lukas

On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ra...

This LinkedIn carousel about copywriting got 1,100+ comments?!

09 May 2023

Contributed by Lukas

In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. ...

Bullseye Marketing with Louis Gudema

04 May 2023

Contributed by Lukas

On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “...

55 Apple Ads Every Marketer Should Study

02 May 2023

Contributed by Lukas

In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Jos...

Stop ignoring this piece of your demand gen engine

27 Apr 2023

Contributed by Lukas

Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B...

Paddle’s perspective on the acquisition of ProfitWell

25 Apr 2023

Contributed by Lukas

Today, James and Andrew Davies, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.

"We are F***ed"

20 Apr 2023

Contributed by Lukas

Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter...

The real problem with demand gen

18 Apr 2023

Contributed by Lukas

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible...

The co-founder of HubSpot just bought a domain name for 8 figures?!

13 Apr 2023

Contributed by Lukas

How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.c...

Post Your "Hits" Over & Over

11 Apr 2023

Contributed by Lukas

Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in th...

Play-Doh started as what?!

06 Apr 2023

Contributed by Lukas

Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter.Dis...

How would you spend $500/mo on LinkedIn ads?

04 Apr 2023

Contributed by Lukas

Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed ...

Can You Describe Your Content in a Sentence?

31 Mar 2023

Contributed by Lukas

Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million idea...

Dave Gerhardt is hiring for Exit Five

29 Mar 2023

Contributed by Lukas

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.Discussed in this Episode:Copywriting skillsStar...

Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber

27 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How shoul...

49 AI tools that aren't ChatGPT | Echo Chamber

24 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by categ...

Start Building Free Tools | Echo Chamber

22 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting ...

Michael Jordan Loves Our Cereal * | Echo Chamber

20 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into si...

You Need THIS to Advance Your Marketing Career | Echo Chamber

16 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiven...

Do Less Work | Echo Chamber

15 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James, and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your...

4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber

10 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, Dan, James, and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in...

Letting Go of Attribution Anxiety: Embrace a New Mindset | Echo Chamber

08 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, Dan, James, and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution.

Do THIS to Instantly Write Better Titles, with Jake Thomas

06 Mar 2023

Contributed by Lukas

Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving compa...

What Do You Do When Your Talent Leaves? | Media Brands

03 Mar 2023

Contributed by Lukas

On this final, “bonus” episode of Media Brands James, Dan, and Tyler discuss the departure of Will Aitken from Sales Feed, and how to handle these...

Lavender Hires Will Aitken | Echo Chamber

01 Mar 2023

Contributed by Lukas

On this Echo Chamber episode, James, Dan, and Benji discuss the news that Will Aitken is leaving Sales Feed for Lavender and what that means for creat...

Launch an ABM Campaign in 1 Day, with MJ Peters

27 Feb 2023

Contributed by Lukas

In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we ...

Driving Business Results with a Media Brand | Media Brands

24 Feb 2023

Contributed by Lukas

On this Media Brands episode, James, Dan, and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the...

Are Lead Magnets Still a Thing? | Echo Chamber

22 Feb 2023

Contributed by Lukas

On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when ...

4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze

20 Feb 2023

Contributed by Lukas

On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.Discussed in this Episode:The must-have pa...

Processes that Turn Creative Chaos Into Media Brand Traction | Media Brands

17 Feb 2023

Contributed by Lukas

On this Media Brands episode, James, Dan, and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media ...

Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber

15 Feb 2023

Contributed by Lukas

In this episode of the Echo Chamber on B2B Growth, James, Dan, and Benji break down the theory of an audience growth ceiling. What contributes to mome...

The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone

13 Feb 2023

Contributed by Lukas

On this episode, Benji speaks with Samantha Stone, Founder and CMO of The Marketing Advisory Network, to discuss B2B Buyer Trends that are set to impa...

Scaling a B2B Media Brand: Finding Talent, Defining Roles | Media Brands

10 Feb 2023

Contributed by Lukas

On this Media Brands episode, James, Dan, & Tyler discuss the importance of talent and team when building a media brand.In this episode we explore...

STOP Playing Marketing Bingo | Echo Chamber

08 Feb 2023

Contributed by Lukas

On this Echo Chamber episode Benji and Dan discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marke...

ABM Mistakes You Can’t Afford to Make, with Greg Batchelor

06 Feb 2023

Contributed by Lukas

In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.Discussed in this episode:Clear Sales & Marketing...

The 5 Step Process to Build Your Media Brand | Media Brands

03 Feb 2023

Contributed by Lukas

On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining ...

Amazon Music Makes Podcasts Ad Free | Echo Chamber

01 Feb 2023

Contributed by Lukas

On this Echo Chamber episode, Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach sta...

The MASSIVE Shift in How We Buy Software, with Sam Senior

30 Jan 2023

Contributed by Lukas

In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when t...

Content Marketing is BROKEN, Here's Why | Media Brands

27 Jan 2023

Contributed by Lukas

Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler ...

Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber

25 Jan 2023

Contributed by Lukas

On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content sma...

Is PLG Really Right for You? With Courtland Goldengate

23 Jan 2023

Contributed by Lukas

In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in S...

Your Mantra for Content Distribution in 2023 | Echo Chamber

18 Jan 2023

Contributed by Lukas

On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the...

Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi

16 Jan 2023

Contributed by Lukas

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’...

I’m No Longer a SaaS Marketer | Echo Chamber

11 Jan 2023

Contributed by Lukas

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a re...

Shift Your Go-To-Market Strategy, with Bill Kramer

09 Jan 2023

Contributed by Lukas

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen. Discussed in this episode:Transitioning from MQLs to Qualified AccountsPivotin...

AI is Here to Stay, Now What? | Echo Chamber

04 Jan 2023

Contributed by Lukas

On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I R...

Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

02 Jan 2023

Contributed by Lukas

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode:The use of...

Best of 2022: Resonate and Stand Out with Joei Chan

28 Dec 2022

Contributed by Lukas

In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.As B2B brands we are all looking to resonate an...

The Hottest B2B Brands Going into 2023

23 Dec 2022

Contributed by Lukas

In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who w...

Is Airbnb's Success Due to Brand Marketing? | Echo Chamber

21 Dec 2022

Contributed by Lukas

Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of br...

Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini

19 Dec 2022

Contributed by Lukas

In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.When it comes to marketing our B2B product/service we desire...

3 Content Marketing Motions and How to Use Them

16 Dec 2022

Contributed by Lukas

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content ma...

Is Chris Walker Right About the SEO Decline? | Echo Chamber

14 Dec 2022

Contributed by Lukas

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys...

Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi

12 Dec 2022

Contributed by Lukas

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for op...

Our 2023 Predictions

09 Dec 2022

Contributed by Lukas

In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead.If you’re hiring, you need Indeed. Sign up and...

Descript, Open AI, & The $550M Valuation | Echo Chamber

07 Dec 2022

Contributed by Lukas

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys dis...

Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada Seghete

05 Dec 2022

Contributed by Lukas

In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.Learn the 3 core pillars of Mada's original market...

How Expensive is Building a Media Brand for Your Business? | The Journey

02 Dec 2022

Contributed by Lukas

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you ...

Walmart Launches Creator Studio | Echo Chamber

30 Nov 2022

Contributed by Lukas

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discus...

Lessons in Emotional Marketing, with Jeff Biesman

28 Nov 2022

Contributed by Lukas

In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial.Discussed in this episode:Simplifying the market mes...

Can a SaaS Startup Afford to Build a Media Company? | The Journey

25 Nov 2022

Contributed by Lukas

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you ...

Taking the Marketing out of Content Marketing | Echo Chamber

23 Nov 2022

Contributed by Lukas

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're ...

Ensuring Product Market Fit, with Lisa Horner

21 Nov 2022

Contributed by Lukas

In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio. Discussed in this episode:The direct connection between pi...

How To Scale a Media Company Within B2B | The Journey

18 Nov 2022

Contributed by Lukas

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you ...

The State of Branded Podcasts | Echo Chamber

16 Nov 2022

Contributed by Lukas

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the gu...

5 Elements of Successful Messaging, with Darr Gerscovich

14 Nov 2022

Contributed by Lukas

In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.Discussed in this episode:- The 4C + D of Marketing...

12 Months of Learnings from B2B Growth in 15 Minutes | The Journey

11 Nov 2022

Contributed by Lukas

James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today...

What Mattress Mack Teaches Us About Building Affinity | Echo Chamber

09 Nov 2022

Contributed by Lukas

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts...

Owned: Barstool Sports

07 Nov 2022

Contributed by Lukas

Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, Ja...

Using Paid Media to Grow Your Owned Media | The Journey

04 Nov 2022

Contributed by Lukas

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's...

Kyle Lacy’s Disagreement on Category Creation | Echo Chamber

02 Nov 2022

Contributed by Lukas

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle ...

Justin Welsh on Personal Branding, Thought Leadership, & Being You

31 Oct 2022

Contributed by Lukas

In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 mill...

Gated Content | The Journey

27 Oct 2022

Contributed by Lukas

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's d...

All-In Podcast Says Traditional Brands Will Be Dead In 30 Years | Echo Chamber

26 Oct 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the bold claim on the "All-In Podc...

Operationalize Your Way to Success, with Michelle Tilton

24 Oct 2022

Contributed by Lukas

In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai.Discussed in this episode: - How to Operationalize Dema...

Build vs Buy | The Journey

21 Oct 2022

Contributed by Lukas

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The p...

Mr. Beast Turned Down a $1B Offer — Why We’d Do The Same | Echo Chamber

19 Oct 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the decision from Mr. Beast to tur...

Keep Educating Your Customers, with Lauren Lynch

17 Oct 2022

Contributed by Lukas

In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. Discussed in this episode: Pivoting from field marketing ...

Marketing Job Post Teardown | Echo Chamber

14 Oct 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the brilliance of Mary Keough's, ...

What’s the most underrated tactic in B2B Marketing? | Original Research

11 Oct 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and...

SEO Driven Audience Growth | The Journey

07 Oct 2022

Contributed by Lukas

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we...

Gated's "Advisor" Strategy - Smart or Not? | Echo Chamber

06 Oct 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss how Gated is using a unique approa...

The Books & Podcasts That Marketers Love | Original Research

05 Oct 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked 3 questions: What marketing podcast delivers the most value to you?What is your ALL TIME favorite book ...

How Client Experience Should Shape Your Marketing, with Don Polite

03 Oct 2022

Contributed by Lukas

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA  Discussed in this episode: Alignment between customer exper...

Our New Podcast Strategy That You Should Steal | The Journey

30 Sep 2022

Contributed by Lukas

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is arou...

The Questions We All Want Answered | Original Research

28 Sep 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you...

When Data Goes Wrong, with Aaron Wollner

26 Sep 2022

Contributed by Lukas

In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.  Discussed in this episode: How to fight against data mani...

Affinity > Awareness | The Journey

23 Sep 2022

Contributed by Lukas

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is arou...

What Happened to Drift? | Echo Chamber

22 Sep 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss Drift's disappearance across Linke...

What technology are you looking to add to your tech stack? | Original Research

21 Sep 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James,...

Mental Selling: The Purpose-Driven Salesperson, with Lisa McLeod

19 Sep 2022

Contributed by Lukas

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.Sales is one of the only profess...

B2B > B2C | The Journey

16 Sep 2022

Contributed by Lukas

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is arou...

Refine Labs Changed Their Pricing - Here's Our Take | The Echo Chamber

15 Sep 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.On today's show the guys discuss a recent pricing change Refine Labs ...

What Common Marketing Belief Do You Disagree With? | Original Research

14 Sep 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtab...

How Video Enhances Your Content Marketing, with Chad Reid

12 Sep 2022

Contributed by Lukas

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.  Discussed in this episode: - Does video replace bloggin...

How to Structure a Modern Marketing Team, with Gaetano DiNardi

09 Sep 2022

Contributed by Lukas

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal busines...

Nick Bennett Got ROASTED on LinkedIn - Here's Why | The Echo Chamber

08 Sep 2022

Contributed by Lukas

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the ethics of gifting for reviews ...