B2B Growth

What Would You Give Up Your Email To Get Access To? | Original Research

07 Sep 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benj...

Pods and Plays for Marketing Success, with Bhaskar Roy

05 Sep 2022

Contributed by Lukas

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team...

The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman

02 Sep 2022

Contributed by Lukas

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed:Lack of a ...

Becoming the Best Marketer You Can Be, with Nick Bennett

29 Aug 2022

Contributed by Lukas

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunders...

Your Content Delivery Isn't as Good as You Think It Is, with Caitlin Ridge

26 Aug 2022

Contributed by Lukas

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution a...

The Most Over-Rated Trend in B2B Marketing | Original Research

24 Aug 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Da...

Iteration over experimentation, with Maria Pergolino

22 Aug 2022

Contributed by Lukas

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICPMarket...

The Downfall of Marketers' Obsession with New

19 Aug 2022

Contributed by Lukas

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

Who's Influencing Your Marketing? | Original Research

17 Aug 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, Jame...

Digging Out the Data: A Case for Measurement as a Core Company Value

15 Aug 2022

Contributed by Lukas

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .  In a business ...

The 4 Pillars of Thought Leadership Your SME's Must Have

12 Aug 2022

Contributed by Lukas

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

The Marketing Channel You Can’t Overlook | Original Research

10 Aug 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Loga...

It's Time for a New Marketing Scorecard, with Myles Madden

08 Aug 2022

Contributed by Lukas

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AIDiscussed in this episode:The power of holding marketing ...

Brand vs Branding - The Debate with Sam Moss & Dan Sanchez

05 Aug 2022

Contributed by Lukas

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it tak...

The Marketing KPIs Your CEO Should Care About | Original Research

03 Aug 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and...

Is Your Content Intelligent? with Helen Baptist

01 Aug 2022

Contributed by Lukas

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.Discussed in this episode:The core components of content intellig...

How Narrative, Category, & Community Work Together, with Kalim Aull

29 Jul 2022

Contributed by Lukas

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narra...

Your Marketing Teams Biggest Struggle | Original Research

27 Jul 2022

Contributed by Lukas

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan b...

A New Era for PLG, with Kyle Poyar

25 Jul 2022

Contributed by Lukas

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView.Discussed in this episode:Principles for the Age of Connected WorkPLG and co...

Start Thinking About Go-To-Market as a Product, with Sangram Vajre

22 Jul 2022

Contributed by Lukas

In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel po...

Messaging That Creates Demand, with Dacia Coffey

20 Jul 2022

Contributed by Lukas

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The ...

How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel

18 Jul 2022

Contributed by Lukas

In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.Discussed in this episode:Valuable insights vs the cu...

How to Establish a Growth Marketing Team, with Marc Bitanga

15 Jul 2022

Contributed by Lukas

In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.We discuss: - The differences between traditional marketing strategy vs...

Should You Hire a TikTok Influencer? with Jess Flack

13 Jul 2022

Contributed by Lukas

In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . Discussed in this episode: Choosing the right creatorUsing Influencers ...

Content as a service, with Mike Ebbers

11 Jul 2022

Contributed by Lukas

In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . Discussed in this episode: How to create video content that makes y...

3 Areas Where Agility Leads to ABM Success, with Colm Shalvey

08 Jul 2022

Contributed by Lukas

In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.

Optimize Lead Generation from Events, with Micheál McGrath

06 Jul 2022

Contributed by Lukas

In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread  Discussed in this episode: The importance of mastering t...

The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

01 Jul 2022

Contributed by Lukas

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.What is the real value of gr...

Customers First, Strategy Second, with Kaylee Edmondson

29 Jun 2022

Contributed by Lukas

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  Discussed in this episode: Wo...

Prospect Experience as Competitive Advantage with Doug Bell

27 Jun 2022

Contributed by Lukas

In this episode Benji talks to Doug Bell , CMO at LeanData.  Discussed in this episode: Why MQL/SQL shouldn't be the Holy GrailImproving prospect ...

What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle

24 Jun 2022

Contributed by Lukas

In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

Marketing Job Post Red Flags with Mary Keough

23 Jun 2022

Contributed by Lukas

In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  Discussed in this episode: How to hone your job post...

Increase Your TAM and Warm a New Market, with Will Lyon

22 Jun 2022

Contributed by Lukas

In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. Discussed in this episode: Increas...

A Holistic Approach to Demand Generation, with Ken Marshall

21 Jun 2022

Contributed by Lukas

In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . Discussed in this episode: Systems to turn your website into a p...

Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian

20 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. Discussed in this episode: how to best collect and leverage...

Building a Networking Group that Actually Adds Value, with Rob Volk

17 Jun 2022

Contributed by Lukas

In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.

How to Structure a Modern Marketing Team, with Gaetano DiNardi

16 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal busines...

Effective Win/Loss Interviews, with Tirrah Switzer

15 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.Discussed in this episode:Why best practices ...

Authenticity Builds Brand, with Devin Reed

14 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.We discuss, how to build credibility by being authentic and how to create...

From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady

13 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.Read the Full Guide here:From Gen Z to B2B: How to Execute a Ti...

7 Principles for Explosive Top-line Growth, with Jeff Swystun

10 Jun 2022

Contributed by Lukas

In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.

Marketing as Practice, Not Function, with Eric Olson

09 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Eric Olson, CMO at Quickbase.We discuss:Developing a "Win Together" cultureUnifying messaging & goals across departmen...

Forget "Product-First". Become an Audience-First Company, with Dan Sanchez

08 Jun 2022

Contributed by Lukas

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of...

Marketing: The Center of Corporate Strategy, with Rebecca Biestman

07 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.We discuss:Why we need a language shift in B2B around "brand"How to bring up compa...

Creatively Showcase Your Product in Action, with Evan Davies

06 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda.We discuss:Creative ways to showcase applications of ...

Professional Freedom Isn’t a Pipe Dream, with Chris Walker

03 Jun 2022

Contributed by Lukas

In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transform...

Add Friction to Your Marketing, with Jacob Azia

02 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.Jacob discusses what the right amount of friction look...

Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson

01 Jun 2022

Contributed by Lukas

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.With so much talk out there about how we need to "talk to our customers", it...

Create Content Your ICP Needs, with Nicole Bump

31 May 2022

Contributed by Lukas

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.A well-defined ICP should help inform the content we create, ...

8 Steps For Building and Leading a High Performance Team, with Jen Anderson

27 May 2022

Contributed by Lukas

In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Pa...

A New Position in an Existing Category, with Rowan Tonkin

26 May 2022

Contributed by Lukas

In this episode, Benji talks to Rowan Tonkin, CMO at Planful.Over the past 3 years at Planful, Rowan has focused much of his effort on defining their ...

Don't Overlook Link Building, with Jeanna Barrett

25 May 2022

Contributed by Lukas

In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy.Jeanna shares how FPS has seen massive success f...

Competing on Thought Leadership, with Robert Buday

24 May 2022

Contributed by Lukas

In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Lead...

The New Rules of Marketing and PR, with David Meerman Scott

23 May 2022

Contributed by Lukas

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and W...

Blending Sales Enablement with Demand Generation, with Tabitha Adams

20 May 2022

Contributed by Lukas

In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and dev...

Keynote Video: A Better Way to Present Your Solution, with Maura Rivera

19 May 2022

Contributed by Lukas

In this episode, Benji talks to Maura Rivera, CMO at Qualified.As Qualified looks to shape their corporate narrative and paint a bigger picture of wha...

The Rise of Community and How to Build One, with Sara Pion

18 May 2022

Contributed by Lukas

In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.B2B businesses hope to create a strong spirit of community with their cl...

Onboarding Done Right, with Cynthia Gumbert

17 May 2022

Contributed by Lukas

In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.Hiring is complex in 2022, successful onboarding is a must for the forward momentum ...

How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie

16 May 2022

Contributed by Lukas

In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education. At Guild Education, Karthik and his team are ex...

What Not To Do In 2022, with Ruslan Tovbulatov

13 May 2022

Contributed by Lukas

In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.This is the anti-resolution episode. A discussion on ...

Revenue Operations: Systems for Scalable Growth, with Stephen Diorio

12 May 2022

Contributed by Lukas

In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations".The skill set...

Your Next Strategic Move, with Brian Walker

11 May 2022

Contributed by Lukas

In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.

Content Analytics Made Easy with David Cardiel

10 May 2022

Contributed by Lukas

In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly.Today we learn how David used data to determine...

The Enemies of Quality Communication, with Bunny Tharpe

09 May 2022

Contributed by Lukas

In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark.With a background in PR and Journalism, words and language matter d...

How to Show Your CEO that ABM is Working with Derek Slayton

06 May 2022

Contributed by Lukas

In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.

Playbooks to Remedy Decision Fatigue with Faton Gjuka

05 May 2022

Contributed by Lukas

In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners.As marketing leaders, we are looking to expedite the learning ...

Your Next Move is in the Data, with Garrett Scott

04 May 2022

Contributed by Lukas

In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly.Calendly has a vast array of users and large numbers o...

5 Steps to a World-Class Team with Dr. Jon Finn

03 May 2022

Contributed by Lukas

In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic.Jon provides a breakdown of how ...

Customer Marketing: It's Not What You Think, with Tara Pawlak

02 May 2022

Contributed by Lukas

In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept.Customer marketing shouldn't be marketing at your customers for your busin...

4 Things Marketing Ops Is Thinking but Won't Tell You, with Charlie & Christie

29 Apr 2022

Contributed by Lukas

In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, a...

Scaling Mental Models, with Kyle Williams

28 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Kyle Williams, Founder of Brickstack.As marketing leaders, we feel the ongoing tension between what we say the product...

The Perils of Self-Centered Marketing, with Scott Miller

27 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.What's the largest obstacle that stands in the way of massive success f...

Strong Brand Drives Demand with Lori Cohen

26 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. If you run marketing at a B2B company and you prioritize demand gene...

Where's the Proof? with Cristy Garcia

25 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.It's one thing to say we need to tie revenue to our marketing efforts, it's ano...

When Customers Want To Talk To A Human, with Samantha Stone

22 Apr 2022

Contributed by Lukas

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about...

What B2B can Learn from B2C, with Keith Messick

21 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.We've come to a time in B2B marketing where more and more we're...

Marketing Informed Recruitment and Retention with Susan Vitale

20 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS.With the great resignation and many renegotiating on a personal level w...

Stop Losing MQLs, with Maia Morgan Wells

19 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast.Maia explains the...

How Attribution Works in the Real World, with Eric Stockton

18 Apr 2022

Contributed by Lukas

In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.We discuss a recent research report published by Constant...

One of the Dumbest Marketing Campaigns Ever with Christopher Lochhead (2 of 2)

15 Apr 2022

Contributed by Lukas

In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podca...

Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)

14 Apr 2022

Contributed by Lukas

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podca...

11 Ways to Focus and Get More Done with Benji Block

13 Apr 2022

Contributed by Lukas

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is f...

Never Grow Your Show Alone, with Dan Sanchez

12 Apr 2022

Contributed by Lukas

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.Are you a B2B Podcaster interested in joining Mic ...

Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur

11 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.Today's discussion centers around how to have your produ...

Practical Tips for Future CMOs, with Christelle Flahaux

08 Apr 2022

Contributed by Lukas

In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at F...

Leverage ABM and Creativity to Thrive with Christine Switzer

07 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.Much of the work Christine does in her role these days is thinking about —...

3 Pillars to an Excellent Marketing Strategy, with Mada Seghete

06 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.Learn the 3 core pillars of Mada's original marketing strategy ...

ICP Informed Storytelling, with Tim Harris

05 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.Tim takes time to walk us through a recent ad campaign Uniphore ...

The Vital Relationship Between Product and Growth Marketing with Arta Shita

04 Apr 2022

Contributed by Lukas

In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.Often we discuss the importance of alignment between sales and marketi...

How to Build a Four-Point Demand Gen Strategy with Brett Trainor

01 Apr 2022

Contributed by Lukas

In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.

Personality: The Superpower in Business, with Melissa Rosenthal

31 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa provides a breakdown of the importance of humanizing y...

Stop Avoiding Brand in the Boardroom, with Drew Neisser

30 Mar 2022

Contributed by Lukas

In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing an...

Founder Led Selling, with Jen Abel

29 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish.Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopt...

Alignment Under Construction, with Lisa Smith

28 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.In a season of rapid growth, how do organizations maintain synergy ...

How to Leverage PR’s Impact for ABM Results with Dara Treseder

25 Mar 2022

Contributed by Lukas

In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton. 

Creation vs. Distribution with Justin Simon

24 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io.If you struggle to get the most out of your content, Justin is ...

5 Challenges Facing Creative Teams with Russ Somers

23 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Russ Somers, CMO at Lytho.Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bu...

How to Find Fulfilling Work with Emily Melious

22 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting. Fulfilling work can seem elusive. How do we even measur...

The Science, Art, and Voodoo of Marketing with Steve Hartert

21 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm. In this lively conversation, Steve breaks down the 3 core pieces o...

Resonate and Stand Out with Joei Chan

17 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.As B2B brands we are all looking to resonate and stand out in ou...