B2B Growth

Behind the Scenes of B2B Growth with Benji Block

16 Mar 2022

Contributed by Lukas

In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji.If you've ever wondered what goes into producing a daily podcast or ...

Broad Offerings Simplified with Chris Lynch

15 Mar 2022

Contributed by Lukas

In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle.B2B marketers are constantly trying to simplify complicated, broa...

What's Missing in Your Email Campaign? with Jordan Decker

14 Mar 2022

Contributed by Lukas

In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop.B2B email can feel stale and robotic, but Jordan belie...

A Guide to a Better Pricing Model with Ajit Ghuman

11 Mar 2022

Contributed by Lukas

In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it ...

You've Got PLG All Wrong, with Jason McClelland

10 Mar 2022

Contributed by Lukas

In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his ...

Streamline Your Marketing Systems with Sarah Noel Block

09 Mar 2022

Contributed by Lukas

In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing.If content marketing is overwhelming you right now and you need strategies for ...

A/B Test Your Way to Success with Tim Rickards

08 Mar 2022

Contributed by Lukas

In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.From micro to macro, A/B testing allows u...

Marketing in the Metaverse with Danielle Bechtel

07 Mar 2022

Contributed by Lukas

In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel.We're pondering the Metaverse, how developers and Ge...

Differentiation Isn't About Features or Price with Stacy Sherman

04 Mar 2022

Contributed by Lukas

In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX...

Turn Your Story Into Your Competitive Advantage with Dave Gerhardt

03 Mar 2022

Contributed by Lukas

In this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage.In this wi...

A Culture of Learning with Lisa Cox

02 Mar 2022

Contributed by Lukas

In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine.Today's conversation is all about instilling a culture of learning wit...

Polish Your Buyer Personas with Vanessa Dreifuss

01 Mar 2022

Contributed by Lukas

In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.The conversation breaks down the power of a focused I.C.P...

Marketing Squad with Diana Mitchell

28 Feb 2022

Contributed by Lukas

In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.There is a lot of discussion these days around community, th...

Level Up Your Virtual Events with Rebecca Silver

24 Feb 2022

Contributed by Lukas

In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked.When the pandemic forced Rebecca to take a live event, virtual, she rea...

Crisis Builds Resilience with Chuck Hengel

23 Feb 2022

Contributed by Lukas

In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects.This discussion centers on 4 distinct moments in Chucks 25+ years...

How Side Hustles Fuel Marketing Team Success with Patrick Ward

22 Feb 2022

Contributed by Lukas

In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.Today's conversation is a lively discussion around the power of a side hust...

Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford

17 Feb 2022

Contributed by Lukas

In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data.We discuss the importance of targeting and decoding pain, and how we ca...

TikTok for B2B with Emily Brady

16 Feb 2022

Contributed by Lukas

In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish.Can B2B brands thrive on TikTok? What are best practices? How can w...

Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg

15 Feb 2022

Contributed by Lukas

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition M...

Build vs Buy with Eva Sasson

10 Feb 2022

Contributed by Lukas

In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle. The discussion is all about considering the question: Should we build or b...

I Got a New Marketing Role! Now What? with Brad Zomick

09 Feb 2022

Contributed by Lukas

In this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io.Brad distills what to focus on the first 60 days with a new company. What ...

The Dashboard of Truth with Monica Sullivan

08 Feb 2022

Contributed by Lukas

In this episode Benji talks to Monica Sullivan CMO at Demand Science.As B2B leaders we know data is important, but aligning sales and marketing with o...

The Audience Growth Flywheel (2 of 2) with Dan Sanchez and Logan Lyles

03 Feb 2022

Contributed by Lukas

Today’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience gro...

#NewPodcast: TV Advertising Blueprints

02 Feb 2022

Contributed by Lukas

There is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with ...

The Audience Growth Flywheel (1 of 2) with Dan Sanchez and Logan Lyles

01 Feb 2022

Contributed by Lukas

Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth ...

Rethink Top of Funnel Marketing with Angela Voss

27 Jan 2022

Contributed by Lukas

In this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects.We discuss the keys to building brand awareness and ho...

Evolve Your Marketing Team with Kyle Lacy

25 Jan 2022

Contributed by Lukas

In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic.What levers can we pull to evolve our marketing teams? How can we best utilize o...

2022 Predictions with James Carbary and Rex Biberston

20 Jan 2022

Contributed by Lukas

In this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.

Give More, Get More with John Morris

18 Jan 2022

Contributed by Lukas

In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors.John and his team take a unique approach when it comes to gi...

Vitamins, Painkillers, and the Cure with Mario Paganini

13 Jan 2022

Contributed by Lukas

In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.When it comes to marketing our B2B product/service we desire to position o...

What Not To Do In 2022, with Ruslan Tovbulatov

11 Jan 2022

Contributed by Lukas

In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.This is the anti-resolution episode. A discussion on things w...

Bye-Bye Commodity Content (A Roundtable Discussion)

06 Jan 2022

Contributed by Lukas

In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity conten...

The Best Book I've Read On Branding with Patrick Hanlon

04 Jan 2022

Contributed by Lukas

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for co...

Automation Ideas to Create Magical Moments for Prospects with Dan McGaw

30 Dec 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical exper...

Why Together is Better with Simon Sinek

28 Dec 2021

Contributed by Lukas

In this episode we talk to Simon Sinek, author of Together is Better.

Thought Leaders Guide to Building a Magnetic Personal Brand with Robin Farmanfarmaian

23 Dec 2021

Contributed by Lukas

In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.They discuss:Practical ste...

3 Secrets Successful People Know About Time Management with Kevin Kruse

21 Dec 2021

Contributed by Lukas

The “hustle” isn’t all it’s cracked up to be.We’ve all heard about hustling and working hard, but what about working smart?Billionaires like...

Decide & Go, 90 Days to Launch! With Kristy Krueger & Dave Keepper

16 Dec 2021

Contributed by Lukas

In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Tog...

Eliminating Distractions as a Marketing Team with Rex Biberston

14 Dec 2021

Contributed by Lukas

In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effe...

4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block

09 Dec 2021

Contributed by Lukas

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can ...

Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi

07 Dec 2021

Contributed by Lukas

In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.We discuss why marketin...

Setting Yourself Up To Do Your Best Work with Amrita Mathur

02 Dec 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can e...

Brand Vs Branding - The Debate with Sam Moss & Dan Sanchez

30 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to ...

From Transactional Copy to Transformational Content w/ Rita Richa

23 Nov 2021

Contributed by Lukas

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.If you find y...

The Next Wave Of Content Marketing for B2B w/Joe Pulizzi

18 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. Jo...

Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort

16 Nov 2021

Contributed by Lukas

In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.Olivia & ...

The 30/30/30 Plan and Introducing a New Co-Host: Benji Block

11 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.We discuss the "30/30/30 Plan"....

How Dave Ramsey Consolidated Over a Dozen Brands & Websites

09 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all the...

Transitioning From Paid to Earned/Owned Media w/Gaetano DiNardi

04 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid...

Is Your Marketing Toxic? Find Out if It's Hurting People & Your Bottom Line w/Ethan Beute

02 Nov 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communica...

How to Recruit Better Marketing Talent (for NonRecruiters) w/Dan Sanchez

29 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas. 

How to Design a New Category

28 Oct 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.

The Future of Paid/Owned/Earned Media for B2B w/Chris Walker

26 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as h...

Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars

21 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelist...

Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall

15 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employ...

How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman

12 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing thei...

5 Reasons ABM is Not For You

07 Oct 2021

Contributed by Lukas

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for...

How ABM Can Accomplish Multiple Objectives

05 Oct 2021

Contributed by Lukas

In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

The Role of Website Personalization in ABM

30 Sep 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM. 

Every Book on ABM Compared (I Read Them All)

28 Sep 2021

Contributed by Lukas

Dan Sanchez discusses: Every Book on ABM Compared (I Read Them All)

ABM Basics with Dan Sanchez - Part 1

21 Sep 2021

Contributed by Lukas

ABM Basics with Dan Sanchez - Part 1

How to Supercharge Your ABM Engagement - ABM Basics with Dan Sanchez - Part 2

17 Sep 2021

Contributed by Lukas

ABM Basics with Dan Sanchez - Part 2

How To Use Data to Predict Buyer Intent

16 Sep 2021

Contributed by Lukas

 In this episode, Olivia Hurley talks to Kerry Cunningham, Senior Principal in Product Marketing at 6sense 

Take A Fresh Look At What's Possible

14 Sep 2021

Contributed by Lukas

 In this episode, Olivia Hurley talks to Kevin Tate, CMO at Clearbit.

3 Steps to Marketing Disruptive Technology

07 Sep 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Nicole Lindenbaum, VP of Marketing at Teampay

What you need for a Crisp Marketing Campaign

03 Sep 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Mary Pat Donnellon, Chief Revenue Officer at CallRail

Why A/B Testing has Permanently Earned a Spot in This Marketer's Tool Belt

31 Aug 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Bob Glotfelty, VP of Growth @ Taulia  

The New 10,000 Rule to Social Media Marketing Success

30 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez talks about the #1 reason why people's efforts on social media (LinkedIn specifically) fall short of the goals they set. ...

Banned From LinkedIn? It Happened to Us. Here's What to Watch Out For...

27 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez shares a story of what happened to a Sweet Fish employee recently, what led to it, why LinkedIn is on alert, and how to ...

The 4 B2B Podcast Strategies (& How to Pick the Right One)

26 Aug 2021

Contributed by Lukas

In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strateg...

What Have You Done for Your Customer Today?

25 Aug 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott

The Compelling Case for Abandoning Email Automation for Prospecting

24 Aug 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Mike Herron, Head of Marketing @ Lukka 

What Marketing Wishes Sales Knew

21 Aug 2021

Contributed by Lukas

In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.  

Think About Field Marketing Differently

19 Aug 2021

Contributed by Lukas

In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle. 

 How to Make ABM More Personal for Large & Small Accounts

18 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the atten...

Create a Content Waterwheel That Accelerates the Impact of Your Content Marketing

17 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with...

The Next Frontier of Content Marketing: Performance Tracking

16 Aug 2021

Contributed by Lukas

In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai

If it Doesn't Close it Doesn't Matter

13 Aug 2021

Contributed by Lukas

In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework

YoY Growth of Podcasting & What It Means for B2B Marketers

12 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with...

Why B2B Marketers Need to Stop Playing it Safe 

11 Aug 2021

Contributed by Lukas

In this episode, we talk to Ryan Bonnici, CMO at Whereby

How to Think Differently in the B2B Space

10 Aug 2021

Contributed by Lukas

In today's episode, Lesley Crews talks with Cinnamon Denise, Sweet Fish's very own launch specialist.  

Stop Trying to Take Credit for Everything w/ Nate Skinner

09 Aug 2021

Contributed by Lukas

In this episode, we talk with Nate Skinner , Global SVP of Marketing for Oracle Advertising and CX.Check out this recent article from Nate: Celebratin...

Why Marketing Leaders Aren't Taken Seriously (& What to Do About It)

06 Aug 2021

Contributed by Lukas

 In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts. 

How the Bottom Up Adoption Model Contributes to a Long-Lasting Brand

05 Aug 2021

Contributed by Lukas

In this episode, we talk to Joanie Wang, Director of Marketing and Brand at Expensify 

Get Even More Out of Customer Data

04 Aug 2021

Contributed by Lukas

In this episode, we talk to Lynne Capozzi, CMO at Acquia 

Achieving Clarity in Uncertain Times

02 Aug 2021

Contributed by Lukas

In this episode, we talk to Dave King, Head of Marketing at Asana. 

Why & How Thought Leadership Should be a Community Effort

01 Aug 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Becca Bycott who is the Director of Thought Leadership and Engagement at FiscalNote. They discuss why thought ...

How Narrative, Category, & Community Work Together to Create a Brand Flywheel

30 Jul 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Ca...

Practical Tips for Future CMOs

30 Jul 2021

Contributed by Lukas

In this episode, we talk to Christelle Flahaux, Vice President of Marketing at FortressIQ.

The Process of Discovering An Emerging Category As a Startup

29 Jul 2021

Contributed by Lukas

In this episode, Dan Sanchez talks with Patrick Lowndes who is Patrick Lowndes who is a Product Management Director at ServiceNow. They dive deep into...

The Way Forward in Digital Experience

28 Jul 2021

Contributed by Lukas

In this episode, we talk to Mike Ni, Chief Growth Officer at Coveo.

What's Working Now On LinkedIn (& What Isn't)

28 Jul 2021

Contributed by Lukas

In this episode, Dan Sanchez talks to Sweet Fish Media's in-house writer, Emily Dibrito, about the trends she's seeing on LinkedIn. Emily is the main ...

3 Steps to Dynamic Digital Content

26 Jul 2021

Contributed by Lukas

In this episode, we talk to Jodi Cachey, Vice President of Content Strategy and Growth Marketing at Mediafly.

The Cheat Code for Hope and Connection in B2B Marketing

24 Jul 2021

Contributed by Lukas

In this episode, we talk to Jonathan J Mentor, CEO and Founder at Successment.co.

3 Stages of the Personalization Journey and 2 Warning Signs

23 Jul 2021

Contributed by Lukas

In this episode, we talk to Anna Luo, Senior Vice President of of Customer Innovation and Marketing Director at Jivox.

Segment Your Leads - Start Seeing Results

20 Jul 2021

Contributed by Lukas

In this episode, we talk to Ryan Fyfe, acting CMO at Workpuls.

2 Foundational Steps to Mapping Real Time Actionable Data

19 Jul 2021

Contributed by Lukas

In this episode, we talk to Dave Dabbah, Chief Marketing Officer at CleverTap

How to Book Meetings with Dozens of Target Accounts (with Your B2B Podcast)

17 Jul 2021

Contributed by Lukas

In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author o...

Have a brand? Measure these 3 things

16 Jul 2021

Contributed by Lukas

In this episode, we talk to Tanya Shumilovich, Marketing Director at airSlate.

3 Steps to Compounding the Conversion Rate of Your Funnel

14 Jul 2021

Contributed by Lukas

In this episode, we talk to Justin Schmidt, VP of Marketing at Capacity.