How important is emotion in driving b2b behavior? In this episode I'm joined by Conor Wilcock, Director of Business Development & Sales at B2B International, to share the findings of our recent 'State of B2B' study of 2,000 business decision-makers across Europe, the USA and China. We'll discuss the role that emotions play across the entire b2b buying process, and look at how b2b brands can develop stronger emotional connections with their customers and ultimately win more business. To get your own copy of the report, visit http://b2bint.nl/winning
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Christmas Party, Debris & Ping-Pong
19 Dec 2025
My Therapist Ghosted Me
Episode 1320: Becoming 'The Monk': Rex Ryan on playing Gerry Hutch on stage (Part 1)
19 Dec 2025
Crime World
Spittin' Chiclets Episode 606: Featuring Zeev Buium & Guy Gadowsky
19 Dec 2025
Spittin Chiclets