B2B Insights Podcast
Episodes
#68: How to Build Effective CX Programs
25 Sep 2025
Contributed by Lukas
In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experienc...
#67: AI Is The New Fire; Don't Get Burned
26 Feb 2025
Contributed by Lukas
In this episode, B2B International's Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research,...
#66: How To Effectively Target B2B Buyers in 2025
03 Dec 2024
Contributed by Lukas
In this episode, B2B International's Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can us...
#65: Common Myths and Misconceptions with Brand Research
13 Nov 2024
Contributed by Lukas
In this episode, B2B International's Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorit...
#64: The Best Frameworks to Develop Winning Propositions
21 Oct 2024
Contributed by Lukas
In this episode, B2B International's Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value proposition...
#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
16 Sep 2024
Contributed by Lukas
In this episode, B2B International's Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends i...
#62: How to Achieve World-Class Quality in B2B Market Research
09 Jul 2024
Contributed by Lukas
In this episode, B2B International's Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who th...
#61: How to Ensure B2B Market Research is Strategic and Actionable
03 Jun 2024
Contributed by Lukas
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B...
#60: Lessons in Career Development (with Herminia Ibarra)
06 Dec 2023
Contributed by Lukas
In the final episode of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leade...
#59: Lessons In Strategic Planning (with Rita McGrath)
27 Nov 2023
Contributed by Lukas
In episode 5 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker ...
#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)
01 Nov 2023
Contributed by Lukas
In episode 4 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and co...
#57: Learning to Fail (with Amy Edmondson)
16 Oct 2023
Contributed by Lukas
In episode 3 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management...
#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)
27 Sep 2023
Contributed by Lukas
In episode 2 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of 'Both/And Thin...
#55: Lessons In Effective Leadership (with Celine Schillinger)
13 Sep 2023
Contributed by Lukas
In episode 1 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Celine Schillinger, an award-winning entrepreneur, change age...
#54: Building Value-Driven Brand Experiences - Oliver Truman & Simi Dhawan
13 Jul 2023
Contributed by Lukas
In this fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Oliver and Si...
#53: Building Value-Driven Brand Experiences - Byron Sharp
28 Jun 2023
Contributed by Lukas
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, ...
#52: Building Value-Driven Brand Experiences - Jon Lombardo
14 Jun 2023
Contributed by Lukas
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedI...
#51: Building Value-Driven Brand Experiences - Richard Shotton
31 May 2023
Contributed by Lukas
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Ri...
#50: How To Build B2B Technology Brands That Shine
17 May 2023
Contributed by Lukas
In this episode, B2B International's Head of Growth, Nick Hague, is joined by LinkedIn's Kristen Johanson, to discuss how to build B2B technology bran...
#49: A Practical Guide to Delivering Exceptional B2B CX
18 Apr 2023
Contributed by Lukas
In this one-off special of the B2B Insights Podcast, B2B International's Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the l...
#48: The Future of B2B Experiences #4: Phil Clayton, Meta
04 Jan 2023
Contributed by Lukas
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience,...
#47: The Future of B2B Experiences - Benoit Soucaret, Merkle
14 Dec 2022
Contributed by Lukas
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience,...
#46: The Future of B2B Experiences - Tejal Patel, Cisco
01 Dec 2022
Contributed by Lukas
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience,...
#45: The Future of B2B Experiences - Sylvain Panzani, Merkle
17 Nov 2022
Contributed by Lukas
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience,...
#44: The Metaverse - The Future of Creating Meaningful B2B Connections?
14 Apr 2022
Contributed by Lukas
On this special episode of the B2B Insights Podcast, Nick Hague is joined by Phil Clayton, Client Partner at Meta, to discuss how you can connect with...
#43: Brand Practitioners - Julia Nicoara, Carbon Trust
10 Mar 2022
Contributed by Lukas
In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand ma...
#42: Brand Practitioners - Melanie Forbrick & Rebecca Seefeld, Siemens Energy
23 Feb 2022
Contributed by Lukas
In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand ma...
#41: Brand Practitioners - Davion Ford, Arcadis
10 Feb 2022
Contributed by Lukas
In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand ma...
#40: Brand Practitioners - Enno Houwerzijl, ING
26 Jan 2022
Contributed by Lukas
In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand ma...
#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron's Group)
09 Dec 2021
Contributed by Lukas
This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence ...
#38: Brand Masters - Jenni Romaniuk
17 Nov 2021
Contributed by Lukas
Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast...
#37: Brand Masters - Peter Field
03 Nov 2021
Contributed by Lukas
Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast...
#36: Brand Masters - Peter Weinberg
20 Oct 2021
Contributed by Lukas
Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast...
#35: Brand Masters - Mark Ritson
06 Oct 2021
Contributed by Lukas
Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast...
#34: Expectations of the New B2B Decision Maker
26 May 2021
Contributed by Lukas
Following the launch of our recent whitepaper; "The Generational Differences in B2B Decision-Making", we invited Matt Powell, Vice President & Executi...
#33: CX Practitioners - Peter Seaman, Finning
12 May 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#32: CX Practitioners - Jo Goossens, Etex
29 Apr 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#31: CX Practitioners - Christina Colby, Guidewire
14 Apr 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#30: CX Practitioners - Laura Lee, Molson Coors
31 Mar 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#29: CX Practitioners - Lisa Best, Kemira
17 Mar 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#28: CX Practitioners - Shaun Myers, Brenntag
18 Feb 2021
Contributed by Lukas
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winn...
#27: CX Masters - Blake Morgan, Customer Experience Futurist
21 Jan 2021
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#26: CX Masters - Annette Franz, CX Journey
14 Jan 2021
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#25: CX Masters - James Dodkins, Rockstar CX
06 Jan 2021
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#24: CX Masters - Bruce Temkin, Qualtrics XM Institute
18 Dec 2020
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#23: CX Masters - Ian Golding, Customer Experience Consultancy
17 Dec 2020
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#22: CX Masters - Colin Shaw, Beyond Philosophy
10 Dec 2020
Contributed by Lukas
With CX a top priority for most B2B companies heading into 2021, we're launching our brand new CX Masters series where we talk to the world's greatest...
#21: We Are Merkle B2B - Matt Harrison, CEO of B2B International
29 Oct 2020
Contributed by Lukas
In the fifth and final episode of our new "We Are Merkle B2B" series, Nick is joined by our very own Matt Harrison, CEO of B2B International. Matt joi...
#20: We Are Merkle B2B - Ryan Vong, Founder and CEO of Digital Pi
22 Oct 2020
Contributed by Lukas
In the fourth episode of our new "We Are Merkle B2B" series, Nick is joined by Ryan Vong, Founder and CEO of Digital Pi. Ryan has over twenty years of...
#19: We Are Merkle B2B - Bob Ray, CEO of Merkle DWA
15 Oct 2020
Contributed by Lukas
In the third episode of our new "We Are Merkle B2B" series, Nick is joined by the hugely experienced Bob Ray, CEO of Merkle DWA. Bob started working a...
#18: We Are Merkle B2B - Christoph Becker, Global CEO & CCO at gyro
02 Oct 2020
Contributed by Lukas
In the second episode of our new "We Are Merkle B2B" series, Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driv...
#17: We Are Merkle B2B - Michael McLaren, Global CEO of Merkle B2B
01 Oct 2020
Contributed by Lukas
In the first episode of our new "We Are Merkle B2B" series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful and d...
#16: How to Embark on a Digital Transformation Journey
22 Sep 2020
Contributed by Lukas
This week Matt Powell is joined by Steve Chad, Customer Engagement Manager at PFU, a Fujitsu company. They will be discussing how to embark on your di...
#15: Increasing Customer Satisfaction Through Digital
08 Sep 2020
Contributed by Lukas
Simi Dhawan is joined by Gabe Schlake, Global Head of Customer Success at CPA Global, to discuss what digital transformation really means and why it's...
#14: Creating a Customer-Centric Digital Experience
25 Aug 2020
Contributed by Lukas
Our Head of Growth Nick Hague is joined by Iain Valentine, the CEO of Isobar UK&I for an in-depth discussion around building a customer-centric digita...
#13: The Changing Workforce
23 Jun 2020
Contributed by Lukas
This week I'm joined by Simi Dhawan, who works alongside me as a Research Director at B2B International. With COVID-19 accelerating changes to working...
#12: The Importance of an Agile Strategy w/ David Ward (Irwin Mitchell)
03 Jun 2020
Contributed by Lukas
Today on Insights Inside, I discuss agile strategies and "the new normal" with David Ward, Group Sales and Marketing Director at Irwin Mitchell. Find ...
#11: The Importance of Selling on Value w/ Steve Laborda (ValueBizbooster)
26 May 2020
Contributed by Lukas
This week on Insights Inside I talk to Steve Laborda, Founder of ValueBizbooster. ValueBizbooster is a consultancy designed to educate others on value...
#10: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)
19 May 2020
Contributed by Lukas
This week on Insights Inside, I talk to Rhys Taylor, Head of Strategy APAC for gyro. gyro are the first full service, global creative B2B powerhouse. ...
#9: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)
12 May 2020
Contributed by Lukas
This week on Insights Inside, Matt Powell talks to Jane Frost, CEO of the Market Research Society. An industry leader within the research space, Jane ...
#8: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)
05 May 2020
Contributed by Lukas
This week on Insights Inside, my B2B International colleague Matt Powell is joined by Theo Kroese, the Founder of Moving As One. Theo previously led t...
#7: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)
27 Apr 2020
Contributed by Lukas
This week marks the first episode in our "Insights Inside" series where we speak to business leaders to find out how they're responding to the current...
#6: Customer Experience – More Important Than Ever in Times of Uncertainty
20 Apr 2020
Contributed by Lukas
This week I'm joined by Shep Hyken, a customer service and CX expert and the Chief Amazement Officer of Shepard Presentations. Shep is a New York Time...
#5: Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19
14 Apr 2020
Contributed by Lukas
The cleaning industry is essential in addressing the current pandemic caused by COVID-19. EnvirOx is a leader in the manufacturing and marketing of ...
#4: Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis
06 Apr 2020
Contributed by Lukas
Lorraine Martin, President and CEO of The National Safety Council joins us to discuss how employers can navigate the COVID-19 crisis. Lorraine shares ...
#3: The Power of Brand
23 Mar 2020
Contributed by Lukas
This week I'm joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine's illustrious career has seen him head-up marketing,...
#2: What Makes a CX Leader
09 Mar 2020
Contributed by Lukas
What do brands delivering best-in-class customer experience do differently than the rest? In this episode I'm joined by Oliver Truman, Head of Researc...
#1: How B2B Brands Can Win With Emotion
09 Mar 2020
Contributed by Lukas
How important is emotion in driving b2b behavior? In this episode I'm joined by Conor Wilcock, Director of Business Development & Sales at B2B Interna...
#0: Intro to the B2B Insights Podcast
09 Mar 2020
Contributed by Lukas
Welcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways th...