B2B Insights Podcast
#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron's Group)
09 Dec 2021
This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron's Group. In this episode, Conor and Elizabeth talk through the WSJ's latest research study conducted by B2B International; 'Trust Your Decisions'. Key insights include the role WSJ plays in supporting commercial clients in ways such as thought leadership and proprietary research, the impact of various information and news sources on emotions in the B2B world and the emotional connections that differentiate winning and losing brands.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Christmas Party, Debris & Ping-Pong
19 Dec 2025
My Therapist Ghosted Me
Episode 1320: Becoming 'The Monk': Rex Ryan on playing Gerry Hutch on stage (Part 1)
19 Dec 2025
Crime World
Spittin' Chiclets Episode 606: Featuring Zeev Buium & Guy Gadowsky
19 Dec 2025
Spittin Chiclets