Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs. In this fifth episode we talk to Jo Goossens, Strategic Marketing Manager at Etex; an International building materials company with over 13,000 employees globally and revenues of nearly EUR 3 billion per year. Find out why customer journey mapping has been pivotal to the success of their CX programs and why internal engagement is so important in driving CX initiatives.
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