B2B Insights Podcast
#9: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)
12 May 2020
This week on Insights Inside, Matt Powell talks to Jane Frost, CEO of the Market Research Society. An industry leader within the research space, Jane discusses the importance of businesses continuing to focus on research in times of uncertainty, as well as how research professionals can best position and frame the value of research within their companies to ensure its importance is recognized.
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