Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs. In this second episode we talk to Lisa Best, Customer Communication Manager and CX Lead at Kemira. Kemira is a global chemicals company with annual revenue of EUR 2.7 billion and over 5,000 employees. Hear Lisa's top tips for embarking on a new CX program, how they achieved a substantial increase in NPS, and the importance of external customer communications.
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