In this episode, B2B International's Head of Growth, Nick Hague, is joined by LinkedIn's Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn's 8th Annual Technology Buying Report, Brand to Buyer. Read the full Brand to Buyer report - https://business.linkedin.com/marketing-solutions/success/tech-buyer-research-report Learn more about the 95/5 rule discussed in today's episode - https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Christmas Party, Debris & Ping-Pong
19 Dec 2025
My Therapist Ghosted Me
Episode 1320: Becoming 'The Monk': Rex Ryan on playing Gerry Hutch on stage (Part 1)
19 Dec 2025
Crime World
Spittin' Chiclets Episode 606: Featuring Zeev Buium & Guy Gadowsky
19 Dec 2025
Spittin Chiclets