This week I'm joined by Antoine Philippe, a hugely experienced and lifelong b2b marketer. Antoine's illustrious career has seen him head-up marketing, brand management, product management, customer experience and digital marketing departments for leading brands such as Henkel, Hilti and Etex. In this episode we discuss the fundamental components of successful brands, why a strong brand can act as a North Star for internal decision-making, and how to create a customer experience that delivers on the brand promise. Sit back and enjoy this incredible lesson in b2b marketing from one of the best minds in the industry!
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
BOJ alza 25pb decennale sopra 2%, Oracle vola con accordo Tik Tok, 90 mld eurobond per Ucraina | Morning Finance
19 Dec 2025
Black Box - La scatola nera della finanza
365. The BEST advice for managing ADHD in your 20s ft. Chris Wang
19 Dec 2025
The Psychology of your 20s
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Cuando la Ciencia Ficción Explicó el Mundo que Hoy Vivimos
19 Dec 2025
El Podcast de Marc Vidal