B2B Marketers on a Mission
Ep. 106: How To Successfully Address the Challenges of Global Multilingual Marketing
22 Feb 2023
Description
Language expert Wendy Pease (President, Rapport International) on how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. Wendy talks about how successful global marketing should start with the right corporate strategy and why it’s also important to understand the language and culture of the market that companies are entering.
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