B2B Marketers on a Mission
Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results
06 Mar 2024
Description
Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why it’s important to start with a campaign audit. He also highlighted which pitfalls to avoid and which key metrics to focus on.
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