B2B Marketers on a Mission
Ep. 151: How Insights into Your Target Audience Can Lead to Success
18 Sep 2024
James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.
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