B2B Marketers on a Mission
Ep. 165: How to Discover What Content Drives B2B Buyers to Act
27 Feb 2025
Description
Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.
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