B2B Marketers on a Mission
Ep. 183: How to Gear Teams Up for Phenomenal Business Success
30 Jul 2025
Jeff Hoffman (Founder & Chief Revenue Officer, Jeff Hoffman, CRO), who shared best practices and strategies on how to gear teams up for phenomenal business success. Jeff highlighted the disconnect that arises when marketing teams hand off unqualified leads to sales. He also emphasized the need for creating a collaborative sales and marketing framework, including sales involvement in lead generation and developing marketing strategies.
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