B2B Marketers on a Mission
Ep. 186: How Marketing Teams Can Drive Growth With Fewer Resources
20 Aug 2025
Description
Michael Clark (Chief Marketing Officer, Infrascale), who shared proven strategies on how marketing teams can drive growth with fewer resources. Michael highlighted the importance of marketing agility, leveraging real-time data, and integrating customer feedback into marketing decisions. He also stressed why aligning marketing teams with sales and other internal stakeholders using metrics like pipeline and revenue is critical to success.
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