B2B Sales Trends
29. The Sales Engineer Evolution: From Demo Monkeys to Strategic Advisors
10 Apr 2024
In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher sits down with Sachin Wadhawan, VP of Sales Engineering at BigCommerce, to explore the evolving landscape of sales engineering in the B2B realm. Sachin shares his journey from software development to sales engineering and discusses the crucial role that sales engineers play in complex sales cycles. He emphasizes the importance of aligning sales reps and sales engineers to deliver value-based outcomes for customers and highlights the dynamic relationship between the two roles. Sachin also delves into industry trends such as composability in technology stacks and the impact of AI on sales processes. Throughout the conversation, listeners will gain insights into the strategic collaboration needed between sales reps and sales engineers and the future of the sales engineering profession in B2B sales.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Christmas Party, Debris & Ping-Pong
19 Dec 2025
My Therapist Ghosted Me
Episode 1320: Becoming 'The Monk': Rex Ryan on playing Gerry Hutch on stage (Part 1)
19 Dec 2025
Crime World
Friends Thru A Lens: The Holidays with Ella Risbridger
19 Dec 2025
Sentimental Garbage