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B2B Sales Trends

85. Emotional Intelligence in Sales: How Ownership Culture Changes Everything

20 Nov 2025

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Emotional intelligence in sales isn’t soft - it’s the foundation of ownership, accountability, and how your team shows up when it matters. In this episode of the B2B Sales Trends Podcast, we explore how mindset, self-awareness, and personal responsibility create a deeper, more resilient ownership culture that shapes sales performance far beyond KPIs. 🔗 Explore more insights: www.globalperformancegroup.com 00:00 – Why ownership culture transforms modern sales 03:45 – Emotional intelligence in leadership & daily habits 07:20 – How sales accountability fuels real curiosity 11:35 – Leadership integrity while scaling sales teams 16:00 – Team motivation through humility & self-reflection 19:45 – Growth mindset in sales: the power of consistent practice In this conversation, Harry Kendlbacher sits down with Amy Spurgeon, VP of Growth at WPP, to unpack how ownership and emotional intelligence shape high-performing sales cultures. Amy shares how curiosity emerges from responsibility, how accountability drives better discovery, and why joy, humility, and self-reflection matter just as much as targets. You’ll learn: – Why emotional intelligence strengthens sales leadership – How ownership culture elevates sales accountability – Why curiosity is a growth mindset skill - not just a tactic – How leadership integrity fuels team motivation – What elite salespeople do differently in their daily habits 💡 Key Takeaways – Emotional intelligence unlocks accountability and honest self-reflection. – Ownership culture creates consistency in how sales teams show up. – Curiosity emerges when reps feel responsible for outcomes. – Leadership integrity builds trust, not pressure. – Growth mindset in sales is a practice, not a personality trait. 👤 About Guest Amy Spurgeon is the VP of Growth at WPP, with a career spanning sales, enablement, and global commercial leadership. Known for her emotionally intelligent leadership style, she helps organizations build ownership-driven sales cultures rooted in curiosity, accountability, and integrity. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-spurgeon-wpp/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at www.globalperformancegroup.com

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