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B2B Sales Trends

91. People-First Leadership: The Missing Link in Sales Motivation

16 Dec 2025

Description

Sales performance doesn’t start with numbers - it starts with people. In this episode, we explore why people-first leadership is the real driver of sustainable sales motivation, especially in complex, high-pressure sales environments. In this conversation, Harry Kendlbacher sits down with Courtney Tranberg, VP of Sales (Trauma + Extremities) at Legacy Orthopaedics and long-time leader within the Smith+Nephew ecosystem. Courtney shares real-world lessons on building a coaching culture, adapting leadership across generations, and practicing human-centered leadership when results and pressure are high. 🔗 Explore more insights: https://www.globalperformancegroup.com You’ll learn: - Why two reps with the same role need completely different leadership - How people-first leadership directly fuels sales motivation - What quiet, everyday coaching moments really look like - How to lead without ego when your team knows more than you - Why performance follows when leaders prioritize trust and presence ⏱ Timestamps 00:00 – Why people-first leadership beats number-first management 03:55 – Sales motivation isn’t universal: coaching beyond the job title 06:00 – Quiet coaching moments that shape real performance 07:35 – Human-centered leadership across generations 15:25 – Building a coaching culture without losing authenticity 27:30 – Final reflections: presence, trust, and evolving leadership 💡 Key Takeaways - Sales motivation improves when leaders focus on the human behind the role. - A strong coaching culture is built through presence, not formal processes. - People-first leadership requires adapting how you lead without changing who you are. -Trust grows when leaders listen more than they instruct. - Sustainable sales performance follows when teams feel genuinely supported. 👤 About the Guest Courtney Tranberg is VP of Sales (Trauma + Extremities) at Legacy Orthopaedics, primarily representing Smith+Nephew Orthopaedics. With experience spanning from frontline sales to senior leadership, Courtney is known for building resilient teams through individualized coaching, trust-based leadership, and a deeply human approach to performance. Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneytranberg/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at: https://www.globalperformancegroup.com

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