On Episode 40 of the Babies and Business Podcast, hosts Avram and Rachel Gonzales delve into their insightful journey of doubling podcast downloads in six months. Transitioning from intense social media content creation to a strategic, research-driven approach, they looked to double their downloads. Where the majority of the new downloads came from was a big surprise. Whether you have a podcast or not, this episode is an excellent reminder that what you measure grows and that you must keep testing to improve. Show Notes: [01:04] Why this episode applies to any marketing strategy, not just podcasting [04:08] Podcast download statistics before and after the experiment [07:11] What actually happened during the experiment - plus some surprising findings! [12:08] How we're tweaking the strategy moving forward based on what we learned Connect with Us on Social Media: Facebook: https://BabiesAndBiz.com/FB Instagram: https://BabiesAndBiz.com/IG TikTok: https://BabiesAndBiz.com/TT Twitter: https://BabiesAndBiz.com/TW YouTube: https://BabiesAndBiz.com/YT

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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