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BAD Marketing Podcast with Eddie Maalouf

Building a $50 Million AI Startup from Nothing - Rafeh Qazi, Poppy.AI

28 Nov 2025

Description

Chapters: Rafeh Qazi (Co-founder, Poppy.AI) joins us to share what he's learned during is journey from a struggling immigrant to building a $50M AI startup. After a car accident left his mother injured and his family with no money to pay for surgery, Rafeh channeled his frustration into a relentless drive to succeed. In this episode, Rafeh breaks down his rise to fame teaching millions to code, and his pivoted from service-based businesses to building Poppy.AI, the insights he gained from Alex Hormozi, and why he believes software is the ultimate asset for building wealth. Join us to discover the strategies behind scaling an AI business, why "product-founder fit" matters more than market fit, and how to turn massive failures into an 8-figure valuation. Chapters: 0:00 - Intro  02:50 - Motivation and The Car Accident That Changed Rafeh's Life  05:26 - Learning to Code to Survive 07:04 - Dropping Out of College to Teach  13:05 - Launching Courses that Made of $150K 22:49 - The Lawsuit, Losing Everything, and Meeting Alex Hormozi 31:28 - Why He Built Poppy.AI (SaaS vs. Services)  37:07 - Using Poppy.AI to Generate THOUSANDS for Our Clients 48:00 - AI Copywriting vs Humans 53:04 - Scaling with Affiliates and Hitting $500k Per Month 59:43 - Valuation and Raising Capital 1:05:35 - Talent Vs Money (Which Bottleneck is a Harder Problem?)

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