BAI Banking Strategies
11.04: Getting to the bottom of great customer experience in 2019
22 Jan 2019
For all the noise surrounding customer experience, dialing in to the best practices and effective strategies is another story. Kerim Tumay, vice president of marketing for Kiran Analytics (a Verint company), explains how outstanding in-person interactions can drive an overall customer experience that ensures loyalty and gives banks an edge in the marketplace.
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