15.02 - How to gain points by tackling small business pain points

Small businesses are a big deal to the people who own, operate and create them. But that doesn't mean they've had the easiest time working with banks and credit unions, who aren’t always able to cater to these clients every need. That is changing, though, as banks and credit unions reconsider the possibilities that come from fruitful small business relationships. Chris Spiek, vice president of customer acquisition at Autobooks, talks about designing and executing the right solutions to win the loyalty of this dynamic customer segment.

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