BAI Banking Strategies
5.02: Women and business banking: Making a difference, understanding differences
31 Oct 2017
When banks interact with female business owners, they must bring more to the table than cookie-cutter solutions as these clients face particular challenges—and have particular wants—that set them apart. Beth Marcello, director of women's business development for PNC Bank, discusses what women value in their financial dealings, and how perceptive bankers can help them confront debt aversion and grow their businesses like never before.
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