At the Bain Virtual NPS Forum, we covered the Customer Experience during COVID-19. To this end, we brought together Rob Markey, leader of Bain's global practice of Customer Strategy & Marketing and author of the book The Ultimate Question 2.0, and Luiza Mattos, partner of Bain and leader of Customer Experience for South America, who commented on the important role of Cutomer Experience during the different phases of the crisis and which are the main actions to be taken by companies to strengthen their relationship with clients. Acompanhe todos os nossos artigos e agenda de próximos webinars na página da Bain & Company Brasil no LinkedIn: https://www.linkedin.com/showcase/bain-&-company-brasil/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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