Strategic Branding & PR as a Competitive Advantage

Naushaba Salahuddin is the Director, Head of PR & Communications at Zilingo - the largest B2B e-commerce ecosystem in Southeast Asia and South Asia, having raised over $308 million in funding to date. She is a Communications Specialist and has worked across a spectrum of companies ranging from multinationals to startups. With experience spanning international markets and sectors including development, finance, technology, retail, and travel, her highly adaptable nature coupled with a strong understanding of global markets, make her an ideal leader with the foresight to predict industry trends and devise communication strategies.  In this episode with the BAN community, Naushaba shares her experience in building a career on how to leverage strategic branding and PR as a competitive advantage.

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